PepsiCo Design and Innovation tomonidan Lay's Flavor Swap Influencer Kit Oziq-ovqat qadoqlash

PepsiCo Design and Innovation tomonidan yaratilgan Lay's Flavor Swap Influencer Kit Oziq-ovqat qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2022

Lay's Flavor Swap Influencer Kit Oziq-ovqat qadoqlash

muallif: PepsiCo Design and Innovation

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Lay's Flavor Swap Influencer Kit Oziq-ovqat qadoqlash haqida

Lay's Ta'm Almashinuvi Influencer To'plami — bu Funyuns va Doritos ta'mlarini Lay's chipslariga olib kelgan yozgi dastur uchun yaratilgan oziq-ovqat qadoqlash dizaynidir. Qadoqlash Lay's ning joriy paket dizaynini har bir ta'mning brend ranglari bilan uyg'unlashtiradi: Cool Ranch uchun ko'k va Funyuns uchun yashil. Konsentrik halqalardan iborat naqsh original chipslarning shaklini eslatadi va brendlar o'rtasidagi hamkorlikni ta'kidlaydi. Shuningdek, dastur haqida muhokamalarni boshlash uchun media shaxslariga yetkazib berilgan umumiy influencer to'plami ham ishlab chiqilgan.

Tan olinish

A' Design Award Temir Mukofoti haqida

Lay's Flavor Swap Influencer Kit Oziq-ovqat qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Lay's Flavor Swap Influencer Kit Oziq-ovqat qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Lay's Flavor Swap Influencer Kit Oziq-ovqat qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Ilhom: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

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