PepsiCo Design and Innovation tomonidan Lay's 2021 Mood Match Oziq-ovqat qadoqlash

PepsiCo Design and Innovation tomonidan yaratilgan Lay's 2021 Mood Match Oziq-ovqat qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2022

Lay's 2021 Mood Match Oziq-ovqat qadoqlash

muallif: PepsiCo Design and Innovation

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Lay's 2021 Mood Match Oziq-ovqat qadoqlash haqida

Lay's 2021 Mood Match - eksklyuziv ijtimoiy tarmoq sovg'a aksiyasi uchun yaratilgan cheklangan miqdordagi yengil taom qadoqlash seriyasi. To'plamga kayfiyat uzuklaridan ilhomlangan, har biri ijobiy xotiralar va his-tuyg'ular bilan bog'liq bo'lgan to'rtta dizayn kiradi. Belgilangan maqsad - energiya hissini jonlantirish yoki qulaylik hissini taqdim etishdir. Har bir dizayn ma'lum bir ta'm va his-tuyg'uga mos keladi: Grilled Cheese va Tomat Sho'rva uchun minnatdorchilik, Kapuchino uchun optimizm, Chili uchun jasurlik va Tuzlangan Karamel uchun quvnoqlik. Qadoqlash kundalik voqelikdan qisqa dam olish imkonini beradi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Lay's 2021 Mood Match Oziq-ovqat qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Lay's 2021 Mood Match Oziq-ovqat qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Lay's 2021 Mood Match Oziq-ovqat qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Ilhom: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

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