Hong Kong Trade Development Council tomonidan Chic HK 2020 Turmush tarzi savdo tadbiri

Hong Kong Trade Development Council tomonidan yaratilgan Chic HK 2020 Turmush tarzi savdo tadbiri — Tadbir va Voqea Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirTadbir· 2021

Chic HK 2020 Turmush tarzi savdo tadbiri

muallif: Hong Kong Trade Development Council

Mijoz: Hong Kong Trade Development Council

Tadbir toifasida A' Design Award Temir Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Chic HK 2020 Turmush tarzi savdo tadbiri haqida

Chic HK 2020 — Xitoyning Guanchjou shahrida oʻtkazilgan turmush tarzi savdo tadbiri. Tadbir 80 ta Gonkong kompaniyasiga brend tanilishini oshirish va Janubiy Xitoy bozorida isteʼmolchilar munosabatini sinab koʻrishga yordam berdi. Vizual kontseptsiya tadbir nomi uchun yangi tipografiya yaratish maqsadida anʼanaviy va soddalashtirilgan xitoy ieroglliflarini uygʻunlashtiradi. Grafik materiallarga uchta asosiy rang qoʻshilgan boʻlib, ular turli turmush tarzi sohalarini belgilash uchun ishlatilgan. Koʻrgazma ikki qavatda jami 9000 kvadrat metr maydonni egallagan va toʻrt kun davom etgan. Shishali fasaddagi katta grafik tasvir va 3D xush kelibsiz fon dekoratsiyasi tashrif buyuruvchilarni kutib olgan.

Tan olinish

A' Design Award Temir Mukofoti haqida

Chic HK 2020 Turmush tarzi savdo tadbiri A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Chic HK 2020 Turmush tarzi savdo tadbiri yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Chic HK 2020 Turmush tarzi savdo tadbiri puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
O'lchamlar va qadoqlash: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Teglar: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Ishlab chiqarish texnologiyasi: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Dizayn muammosi: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Tadqiqot: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Ilhom: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Loyiha muddati: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Ish jarayoni: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Patentlar: Copyrights belong to Hong Kong Trade Development Council, 2020
Jamoa a'zolari: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Rasm mualliflari: Hong Kong Trade Development Council