Tellart and RAU Architects tomonidan The Netherlands Pavilion Ko'rgazma Pavilyoni

Tellart and RAU Architects tomonidan yaratilgan The Netherlands Pavilion Ko'rgazma Pavilyoni — Tadbir va Voqea Dizayni tanlov toifasida nufuzli 2026 A' Design Award Platina Mukofoti mukofotining yuqori baholangan g'olibidir.

PlatinaTadbir· 2026

The Netherlands Pavilion Ko'rgazma Pavilyoni

muallif: Tellart and RAU Architects

Mijoz: Netherlands Enterprise Agency and AND B.V.

Tadbir toifasida A' Design Award Platina Mukofoti g'olibi

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Dizayn

The Netherlands Pavilion Ko'rgazma Pavilyoni haqida

Niderlandiya Pavilyoni — 2025-yilda Osakada bo'lib o'tadigan Butunjahon Ekspo uchun qurilgan ko'rgazma pavilyonidir. Pavilyon Niderlandiyaning suvga qarshi kurashishdan uni toza energiya, iqlimga moslashish va barqaror hayot tarzida ittifoqchi sifatida foydalanishga o'tgan tarixiy o'zgarishini namoyish etadi. Har bir tashrif buyuruvchi Orb — yo'nalishni ko'rsatadigan va interaktiv installyatsiyalarni, jumladan generativ sun'iy intellekt yordamida yaratilgan 360 daradajali gumbazli filmni faollashtiradigan qo'lda ushlanadigan shar — oladi. Inshoot demontaj qilish uchun mo'ljallangan bo'lib, ko'rgazmadan so'ng barcha komponentlarni qayta ishlatish mumkin.

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A' Design Award Platina Mukofoti haqida

The Netherlands Pavilion Ko'rgazma Pavilyoni A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. The Netherlands Pavilion Ko'rgazma Pavilyoni yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. The Netherlands Pavilion Ko'rgazma Pavilyoni istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
O'lchamlar va qadoqlash: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Teglar: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Ishlab chiqarish texnologiyasi: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Dizayn muammosi: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Tadqiqot: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Ilhom: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Loyiha muddati: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Ish jarayoni: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Patentlar: Copyrights and IP of the Building belong to RAU Architects (2025).
Jamoa a'zolari: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Rasm mualliflari: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart