World Cyber Games 2019 Xi'an Pagdiriwang ng Esports ni Kenneth Nienhuser

Ang disenyo na World Cyber Games 2019 Xi'an Pagdiriwang ng Esports ni Kenneth Nienhuser ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Kaganapan at Pagtitipon.

GintoKaganapan· 2020

World Cyber Games 2019 Xi'an Pagdiriwang ng Esports

ni Kenneth Nienhuser

Kliyente: Eidetic Marketing

Nagwagi ng A' Design Award na Ginto sa Kategoryang Kaganapan

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Ang Disenyo

Tungkol sa World Cyber Games 2019 Xi'an Pagdiriwang ng Esports

Ang World Cyber Games 2019 Xi'an ay isang pagdiriwang ng esports na idinaos sa loob ng apat na araw sa isang exhibition center sa Xi'an, China. Sumaklaw ang kaganapan ng 30,000 metro kuwadrado at nagtipon ng 504 na atleta mula sa 33 bansa. Ang disenyo ay batay sa hugis kubo ng logo ng kaganapan. Ang mga punto, gilid at mukha ng kubo ay inilapat sa entablado, sa mga karatula at sa mga paninda. Isang kubo na nakabalanse sa isang gilid ang itinayo bilang isang LED na monumento sa gitnang plaza. Ang mga daanan, entablado at pasilidad ay pinlano upang gabayan ang daloy ng mga bisita. Kasama sa programa ang isang torneo, isang seremonya ng pagbubukas, isang pagdiriwang ng musika at isang kaganapan ng cosplay.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang World Cyber Games 2019 Xi'an Pagdiriwang ng Esports ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang World Cyber Games 2019 Xi'an Pagdiriwang ng Esports ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang World Cyber Games 2019 Xi'an Pagdiriwang ng Esports ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Mga Sukat at Packaging: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Mga Tag: game, eSports, WCG, World cyber games, festival
Teknolohiya sa Produksyon: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Hamon sa Disenyo: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Pananaliksik: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Inspirasyon: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Tagal ng Proyekto: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Daloy ng Operasyon: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Mga Miyembro ng Koponan: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung