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The Netherlands Pavilion Pavilion ng Eksibisyon ni Tellart and RAU Architects

Ang disenyo na The Netherlands Pavilion Pavilion ng Eksibisyon ni Tellart and RAU Architects ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Platino sa Kategoryang Paligsahan na Disenyo ng Kaganapan at Pagtitipon.


PlatinoKaganapan· 2026

The Netherlands Pavilion Pavilion ng Eksibisyon

ni Tellart and RAU Architects

Kliyente: Netherlands Enterprise Agency and AND B.V.

Nagwagi ng A' Design Award na Platino sa Kategoryang Kaganapan

1,012,990

Mga Kulay

Ang Disenyo

Tungkol sa The Netherlands Pavilion Pavilion ng Eksibisyon

Ang Netherlands Pavilion ay isang pavilion ng eksibisyon na itinayo para sa World Expo 2025 sa Osaka. Ipinapakita ng pavilion ang makasaysayang pagbabago ng Netherlands mula sa paglaban sa tubig tungo sa paggamit ng tubig bilang kaalyado sa malinis na enerhiya, adaptasyon sa klima, at napapanatiling pamumuhay. Ang bawat bisita ay tumatanggap ng Orb, isang hawak-kamay na globo na gumagabay sa ruta at nagpapaandar ng mga interactive na instalasyon, kabilang ang isang 360-degree na dome film na nilikha gamit ang generative artificial intelligence. Ang istruktura ay idinisenyo para sa pagbabaklas, kaya't ang lahat ng bahagi nito ay maaaring gamiting muli pagkatapos ng eksposisyon.

Ang Pagkilala

Tungkol sa A' Design Award na Platino

Ang The Netherlands Pavilion Pavilion ng Eksibisyon ay nagwagi ng A' Design Award na Platino, isang napakaprestihiyosong pagkilalang iginagawad sa mga tunay na pambihira, elegante at kahanga-hangang disenyo. Ang mga nagwagi ng Platino ay mga kababalaghan ng paglikha, patunay sa mga hangganan ng intelektuwal na pagkamalikhain, at nagpapakita ng walang kapantay na propesyonalismo at henyo ng kanilang mga tagapagdisenyo. Inaasahang ang mga disenyong ito ang pinakakilalang likha na humuhubog sa estetika ng isang panahon, nag-aambag sa kapakanan ng lipunan at nagtutulak sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Netherlands Pavilion Pavilion ng Eksibisyon ay nagpapakita ng lampas-sa-karaniwang antas ng kahusayan at walang pasubaling ginagawang mas mabuting lugar ang mundo dahil sa kapaki-pakinabang at mahahalagang katangian nito. Ang The Netherlands Pavilion Pavilion ng Eksibisyon ay isang likhang nagwagi ng A' Design Award na Platino na gumigising sa mga hangarin, nagbibigay-inspirasyon, nagpapasigla, nagpapasaya at nagpapasiklab ng dakilang kagalakan.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian
The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Mga Sukat at Packaging
Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Mga Tag
Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Teknolohiya sa Produksyon
Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Hamon sa Disenyo
The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Pananaliksik
A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Inspirasyon
The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Tagal ng Proyekto
The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Daloy ng Operasyon
The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Mga Patent
Copyrights and IP of the Building belong to RAU Architects (2025).
Mga Miyembro ng Koponan
The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Mga Credit ng Larawan
Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart

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Ang Magandang Disenyo ay Nararapat sa Dakilang Pagkilala

Ang A' Design Award ay isang internasyonal at hinuhusgahang parangal para sa magandang disenyo. Sumali sa A' Design Award upang magkaroon ng pagkakataong makatanggap ng meritokratikong pagkilala, magkamit ng katanyagan, prestihiyo at publisidad para sa iyong gawa. I-nomina ang iyong gawa para sa A' Design Award at makipagkumpitensya para sa hinahangad na A' Design Prize.

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