Capsules of Wonder Panimulang Daanan ni Hong Kong Trade Development Council

Ang disenyo na Capsules of Wonder Panimulang Daanan ni Hong Kong Trade Development Council ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Kaganapan at Pagtitipon.

BronseKaganapan· 2020

Capsules of Wonder Panimulang Daanan

ni Hong Kong Trade Development Council

Kliyente: Hong Kong Trade Development Council

Nagwagi ng A' Design Award na Bronse sa Kategoryang Kaganapan

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Mga Kulay

Ang Disenyo

Tungkol sa Capsules of Wonder Panimulang Daanan

Ang Capsules of Wonder ay isang panimulang daanan na idinisenyo para sa isang bulwagan ng piyesta ng relo sa Hong Kong. Ang 1800 metro kuwadrado na espasyo ay tumatanggap sa mga bisita bago nila galugarin ang 140 internasyonal na tatak ng relo. Ang isang hexagonal na tarangkahan na may LED screen ay humahantong patungo sa isang daanan na 45 metro ang haba at 6 metro ang taas. Ang isang bukas na silid ay may hawak na entablado para sa mga parada ng produkto, seminar, at pagtanggap. Apat na hexagonal na portal ang bumubukas patungo sa mga tematikong sona na pinangalanang Arctic Retreat, Aqua Pod, Botanic Lab, at Time Observatory. Ang mga dingding ay ginawa gamit ang muling magagamit na sistema ng aluminyo na binalot ng nakaunat na vinyl print.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Capsules of Wonder Panimulang Daanan ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Capsules of Wonder Panimulang Daanan ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Capsules of Wonder Panimulang Daanan ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The Salon de TE was the only hall opened to the public at this Hong Kong watch fair. Its purpose was to showcase 140 international premium watch brands. The design brief was to create a 1800m2 introductory passageway experience for its visitors. The passageway had to stimulate the feeling of new discoveries before visitors embark to discover the various watch brands. A futuristic theme was created to include a welcome reception, VIP lounge and an open stage area for multifunctional activities.
Mga Sukat at Packaging: Acrylic mirrored cladding was used in the reception and VIP lounge. A 3m high x 5m wide hexagon shaped gateway with a LED screen greeted the visitors into the 45m long x 7.5m wide x 6m high passageway of the Salon de TE hall. An interactive screen at 3m high x 9m wide was placed near the entrance space. Further inside the passageway was an open chamber area 17m diameter that housed a 9m stage wide stage. Multifunctional activities include product parades, cocktails and seminars was used in the space.
Mga Tag: Trade, Hong Kong, Fashion, Music, Installation, Outer Space Journey, Exhibition, Design, Organiser, Fair
Teknolohiya sa Produksyon: The production avoided the use of heavy wooden structures instead, all the walls were made with reusable aluminium systems covered with stretched vinyl prints. The furniture, props, lighting and LED screens were hired. Biodegradable carpets covered the exhibition hall flooring. Experiences such as a fragrant olfactory garden along with augmented and virtual reality technology were integrated into the spatial design.
Hamon sa Disenyo: The most challenging part was finding a design concept different from any previous design concept used for this marketing show. The most important aspect was the design had to heightening the public perception and awareness of the Salon de TE and the watch industry. After analysing various ideology and themes on adventures of new discoveries, a futuristic capsule to take the visitors to different worlds seemed ideal. From this, the whole design process went into development.
Pananaliksik: Inspiration to design the introductory passageway derived from the challenge of the brief. The new design was intended to evoke the visitors’ curiosity with new discoveries. This led to the idea of curating a futuristic journey under the main concept Capsules of Wonders. Subsequently, 4 different unique experience named Arctic Retreat, Aqua Pod, Botanic Lab and Time Observatory was created for the visitors before they set out to the different categories into this specialised hall.
Inspirasyon: Inspiration for the introductory passageway design came from the organiser's requirement of stimulating the imagination of the visitor with the feeling of new discoveries. This led to researching imaginary science fictional worlds of holodecks and time capsules. From this series of futuristic themed experienced was depicted and developed under the concept name Capsules of Wonder.
Tagal ng Proyekto: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2018 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Daloy ng Operasyon: The flow starts with a futuristic departure lounge to evoke the visitors’ curiosity of new discovery. Inside the introductory passageway, dramatic lighting and interactive experiences enabled a heightened visual story telling experience. An open chamber with a stage was created to house multifunctional promotional activities. Within this, 4 hexagon portals would lead into unique themes such as Artic Retreat, Aqua Pod, Botanic Lab and Time Observatory to reflect the different zones.