Macau Light Festival 2018 TVC TV Commercial ni Puzzle Lai Meng Tak

Ang disenyo na Macau Light Festival 2018 TVC TV Commercial ni Puzzle Lai Meng Tak ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pelikula, Bidyo at Animasyon.

PilakPelikula· 2020

Macau Light Festival 2018 TVC TV Commercial

ni Puzzle Lai Meng Tak

Kliyente: Mirage Visuals

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pelikula

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Mga Kulay

Ang Disenyo

Tungkol sa Macau Light Festival 2018 TVC TV Commercial

Ang Macau Light Festival 2018 TVC ay isang komersyal sa telebisyon na ginawa upang isulong ang isang light festival ng lungsod. Ipinapakita ng komersyal ang pistang ito bilang isang time tunnel. Isang first person view ang gumagabay sa manonood sa mga lighting installation, three-dimensional projection mapping at mga interaktibong laro. Ang mga lokal na elemento ng gastronomiya, arkitektura, kultura at pagkamalikhain ay ipinapakita bilang installation art sa loob ng animation. Lahat ng shot ay pinlano sa isang storyboard at sinubukan bilang isang demo motion sa three-dimensional software bago mag-filming. Pinagsama ang live action footage, visual effects at motion graphics.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Macau Light Festival 2018 TVC TV Commercial ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Macau Light Festival 2018 TVC TV Commercial ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Macau Light Festival 2018 TVC TV Commercial ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
Mga Sukat at Packaging: HD 1920X1080 Video
Mga Tag: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Teknolohiya sa Produksyon: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Hamon sa Disenyo: The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Pananaliksik: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Inspirasyon: In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
Tagal ng Proyekto: The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
Daloy ng Operasyon: Video file can be operated in every video player
Mga Patent: Copyrights belong to MIRAGE VISUALS 2019
Mga Miyembro ng Koponan: Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang