Portal Beoplay Ang Advertising Campaign ni Kutuko Studio

Ang disenyo na Portal Beoplay Ang Advertising Campaign ni Kutuko Studio ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Platino sa Kategoryang Paligsahan na Disenyo ng Pelikula, Bidyo at Animasyon.

PlatinoPelikula· 2023

Portal Beoplay Ang Advertising Campaign

ni Kutuko Studio

Kliyente: Kutuko Studio SL

Nagwagi ng A' Design Award na Platino sa Kategoryang Pelikula

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Mga Kulay

Ang Disenyo

Tungkol sa Portal Beoplay Ang Advertising Campaign

Ito ay isang kampanya upang i-promote ang mga headphone nito sa Beoplay Portal. Ibinahagi ng mga streamer ang produksyon para maging viral ito. Sa ilalim ng claim na Tunog na humuhubog sa iyong mundo, kinailangan nilang gumawa ng 5 senaryo na tumutukoy sa mga kategorya ng industriya ng video game. Bilang karagdagan sa pagkakaroon ng isang mahusay na visual na epekto, ang karanasan ay itinaas sa isang kumpetisyon para sa lokasyon ng mga fetish object na nakatago sa bawat frame. Ang koponan ay nahaharap sa isang multi-scenario na disenyo kung saan ang bida ay ang produkto at ang karanasan sa paggamit nito.

Ang Pagkilala

Tungkol sa A' Design Award na Platino

Ang Portal Beoplay Ang Advertising Campaign ay nagwagi ng A' Design Award na Platino, isang napakaprestihiyosong pagkilalang iginagawad sa mga tunay na pambihira, elegante at kahanga-hangang disenyo. Ang mga nagwagi ng Platino ay mga kababalaghan ng paglikha, patunay sa mga hangganan ng intelektuwal na pagkamalikhain, at nagpapakita ng walang kapantay na propesyonalismo at henyo ng kanilang mga tagapagdisenyo. Inaasahang ang mga disenyong ito ang pinakakilalang likha na humuhubog sa estetika ng isang panahon, nag-aambag sa kapakanan ng lipunan at nagtutulak sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Portal Beoplay Ang Advertising Campaign ay nagpapakita ng lampas-sa-karaniwang antas ng kahusayan at walang pasubaling ginagawang mas mabuting lugar ang mundo dahil sa kapaki-pakinabang at mahahalagang katangian nito. Ang Portal Beoplay Ang Advertising Campaign ay isang likhang nagwagi ng A' Design Award na Platino na gumigising sa mga hangarin, nagbibigay-inspirasyon, nagpapasigla, nagpapasaya at nagpapasiklab ng dakilang kagalakan.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Mga Sukat at Packaging: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Mga Tag: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Teknolohiya sa Produksyon: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Hamon sa Disenyo: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Pananaliksik: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspirasyon: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Tagal ng Proyekto: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Daloy ng Operasyon: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Mga Patent: Kutuko Studio SL
Mga Miyembro ng Koponan: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Mga Credit ng Larawan: Boutique Visual Kutuko Studio, Beoplay Portal, 2022