Bioo Ang Biotechnological Lamp ni Kutuko Studio

Ang disenyo na Bioo Ang Biotechnological Lamp ni Kutuko Studio ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pelikula, Bidyo at Animasyon.

GintoPelikula· 2023

Bioo Ang Biotechnological Lamp

ni Kutuko Studio

Kliyente: Kutuko Studio S.L.

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pelikula

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Mga Kulay

Ang Disenyo

Tungkol sa Bioo Ang Biotechnological Lamp

Bioo, ang biological switch. Isang lampara na isinaaktibo sa pamamagitan ng pagpindot sa isang halaman na nakapatong sa backlit pot na ginawa mula sa mga napapanatiling materyales tulad ng ceramic at cork. Ito ang Bioo lux, ang hiyas na nagbigay ng pagkakataong lumikha ng visual art at high-impact creativity upang tumugma sa inobasyon at teknolohiya ng bagong paglulunsad na ito. Sa simula, ang layunin ay malinaw, upang makabuo ng isang kamangha-manghang, eleganteng at aesthetic na video.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Bioo Ang Biotechnological Lamp ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Bioo Ang Biotechnological Lamp ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Bioo Ang Biotechnological Lamp ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
Mga Sukat at Packaging: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Mga Tag: 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
Teknolohiya sa Produksyon: To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
Hamon sa Disenyo: The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
Pananaliksik: The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
Inspirasyon: We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
Tagal ng Proyekto: The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
Daloy ng Operasyon: The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Mga Patent: Kutuko Studio S.L.
Mga Miyembro ng Koponan: - Creative Director:
Carlos Cabrera
Ibón Vergara

- 3D Artist:
Mario Fides
Javier García

- 2D Artist:
Víctor Angulo

-SFX:
Rodrigo Marchán
Mga Credit ng Larawan: Boutique Visual Kutuko Studio, Bioolux, 2021