Sugar of Wagu Pambalot ng Kendi ni Jie Yang

Ang disenyo na Sugar of Wagu Pambalot ng Kendi ni Jie Yang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2022

Sugar of Wagu Pambalot ng Kendi

ni Jie Yang

Kliyente: Decelent

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Sugar of Wagu Pambalot ng Kendi

Ang Sugar of Wagu ay isang disenyo ng pambalot para sa isang tradisyunal na kendi na gawa mula sa buto ng grain amaranth sa Hubei, Tsina. Ang kendi ay isang lokal na masarap na pagkain ng mga Tujia. Ang matigas na balat na papel ay unang naka-imprenta nang patag at pagkatapos ay tinutupi upang hubugin katulad ng isang tigre, at ang mga matatamis ay nakalagay sa makulay na tiyan nito. Ang lahat ng mga kulay ay hango mula sa mga disenyo ng brocade ng Tujia at kinuha mula sa mga lokal na halaman. Ang mga natural na pigment na ito ay unti-unting nawawala pagkalipas ng mga isang taon, kaya't ang pakete ay nagbabalik sa kalikasan. Layunin ng disenyo na gawing pamilyar sa mas malawak na publiko ang isang bihirang kilalang produktong panrehiyon.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Sugar of Wagu Pambalot ng Kendi ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Sugar of Wagu Pambalot ng Kendi ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Sugar of Wagu Pambalot ng Kendi ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Mga Sukat at Packaging: Length: about 15cm width: About 8cm height: About 20cm
Mga Tag: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Teknolohiya sa Produksyon: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Hamon sa Disenyo: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Pananaliksik: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inspirasyon: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Tagal ng Proyekto: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Daloy ng Operasyon: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Mga Miyembro ng Koponan: JieYang