Gift of Huangyao Packaging ng Sarsa ni Jie Yang

Ang disenyo na Gift of Huangyao Packaging ng Sarsa ni Jie Yang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2022

Gift of Huangyao Packaging ng Sarsa

ni Jie Yang

Kliyente: Decelent

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Gift of Huangyao Packaging ng Sarsa

Ang Gift of Huangyao ay isang disenyo ng regalong packaging para sa isang sarsang panimpla na ginawa sa sinaunang bayan ng Huangyao, Guangxi, Tsina. Tatlong layer ng hinukay na inukitang papel ang inilagay nang paisa-isa upang makabuo ng isang tatlong-dimensiyonal na eksena. Ipinapakita ng panlabas na layer ang mga gatehouse, arko, at tulay. Ipinapakita ng gitnang layer ang mga pavilion at ang lokal na pamumuhay. Ipinapakita ng panloob na layer ang mga bundok at ilog. Ang pagkakaayos na ito ay nagpapaalala sa tradisyonal na Tsinong tahanang may looban. Ang takip ng bote ay hugis ng isang bluestone road. Ginamit ang degradable na papel bilang pangunahing materyales.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Gift of Huangyao Packaging ng Sarsa ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Gift of Huangyao Packaging ng Sarsa ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Gift of Huangyao Packaging ng Sarsa ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Mga Sukat at Packaging: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Mga Tag: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Teknolohiya sa Produksyon: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Hamon sa Disenyo: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Pananaliksik: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspirasyon: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Tagal ng Proyekto: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Daloy ng Operasyon: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Mga Miyembro ng Koponan: Jie Yang