Zhangyan Country Living Festival Primary Function: Espasyo para sa Eksibisyon ni Tongji Tiandi Neili Lab

Ang disenyo na Zhangyan Country Living Festival Primary Function: Espasyo para sa Eksibisyon ni Tongji Tiandi Neili Lab ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Kaganapan at Pagtitipon.

PilakKaganapan· 2021

Zhangyan Country Living Festival Primary Function: Espasyo para sa Eksibisyon

ni Tongji Tiandi Neili Lab

Kliyente: Tongji Tiandi-Neili Lab

Nagwagi ng A' Design Award na Pilak sa Kategoryang Kaganapan

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Ang Disenyo

Tungkol sa Zhangyan Country Living Festival Primary Function: Espasyo para sa Eksibisyon

Ang Zhangyan Country Living Festival ay isang espasyo para sa eksibisyon na nilikha para sa isang pagdiriwang sa kanayunan ng Shanghai. Ang layout ay binuo mula sa mga lumang shipping container na inayos nang salit-salit, magkakapatong, magkakasalubong at pinaikot upang hubugin ang iba't ibang temang lugar. Isang grupo ng mga container ang bumabalot sa isang lugar para sa mga forum, habang ang isa pang grupo naman ay tumutukoy sa isang lugar para sa palengke. Ginamit din ang mga itinapong lokal na materyales tulad ng kahoy, dayami at tambo. Ang visual identity ay sumusunod sa istilong Memphis at ginagawang abstract ang mga lokal na motif ng bundok, tubig, isda at tulay. Ang espasyo para sa aktibidad ay sumasaklaw sa 5000 metro kuwadrado.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Zhangyan Country Living Festival Primary Function: Espasyo para sa Eksibisyon ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Zhangyan Country Living Festival Primary Function: Espasyo para sa Eksibisyon ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Zhangyan Country Living Festival Primary Function: Espasyo para sa Eksibisyon ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Mga Sukat at Packaging: The visual system design includes 5000 square meters of activity space.
Mga Tag: Innovation，sustainable，Memphis，integrating design
Teknolohiya sa Produksyon: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Hamon sa Disenyo: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Pananaliksik: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspirasyon: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Tagal ng Proyekto: The project started in August 2019 in Shanghai and finished in November 2019.
Daloy ng Operasyon: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Mga Miyembro ng Koponan: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang