Ruis Vargas tarapyndan Superlimao Marka Şahsyýeti

Ruis Vargas tarapyndan döredilen Superlimao Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2020

Superlimao Marka Şahsyýeti

dizaýner: Ruis Vargas

Müşderi: Laika

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

12,800

Tassyklanan Baýrak Ýeňijisi

#98423 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Superlimao Marka Şahsyýeti hakynda

Superlimao braziliýaly bir arhitektura firmasy üçin döredilen marka şahsyýetidir. Logotip grotesk tipografiýadan ilham alýar, bu-da köp reňkli illýustrasiýalar we nagyşlar bilen tersleşýän salyhatly bir öwüşgin berýär. Şahsyýet, wizit kartlaryny, konwertleri ýapmak üçin ýelme belliklerini, institusional prezentasiýany we posterleri öz içine alýar. Posterler 75 gramlyk offset kagyzynda çap edilýär we ofis merkezini we gurluşyk meýdançalaryny bellemek üçin diwarlara we örtüklere ýelmenýär. Wizual dil habara we mazmuna görä hem salyhatly, hem-de täsirli bolup bilýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Superlimao Marka Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Superlimao Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Superlimao Marka Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Ölçegler we Gaplama: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Bellikler: Brand, poster, logotype, illustration, visual identity, Laika Design
Önümçilik Tehnologiýasy: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Dizaýn Kynçylygy: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Gözleg: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Ylham: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Taslama Dowamlylygy: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Iş Akymy: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Patentler: Laika Design
Topar Agzalary: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Surat Awtorlary: Laika Design