Suzhou SoFeng Culture Media Co.,Ltd. tarapyndan The Meaninghall Tea Çaý gaplamasy

Suzhou SoFeng Culture Media Co.,Ltd. tarapyndan döredilen The Meaninghall Tea Çaý gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2020

The Meaninghall Tea Çaý gaplamasy

dizaýner: Suzhou SoFeng Culture Media Co.,Ltd.

Müşderi: Meaninghall

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Reňkler

Dizaýn

The Meaninghall Tea Çaý gaplamasy hakynda

Meaninghall Tea, Biluochun ýaşyl çaýy üçin niýetlenen gaplama dizaýnydyr. Biluochun, Hytaýyň Suçžou şäherindäki Taý kölüniň gapdalyndaky Luxiang atly kiçijik şäherçede öndürilýän ýaşyl çaýdyr. Gaplama, şäher merkeziniň köne diwarlaryny ýatladýan tegmilli tekstura eýe bolan ýörite sungat kagyzyndan ýasalýar. Ýönekeý çyzykly grafikalar dagyň, kölüň we zalyň nyşanlaryny bir landşaft şekiline birleşdirýär. Çaýyň tebigy häsiýetini beýan etmek üçin gyzgyn möhürleme usuly ulanylýar. Çylşyrymly bezegden gaça durulýar, şeýlelik bilen ýerli medeniýet asuda we döwrebap görnüşde hödürlenýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

The Meaninghall Tea Çaý gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. The Meaninghall Tea Çaý gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. The Meaninghall Tea Çaý gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Ölçegler we Gaplama: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Bellikler: Package, Tea, China, Suzhou, Biluochun
Önümçilik Tehnologiýasy: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Dizaýn Kynçylygy: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Gözleg: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Ylham: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Taslama Dowamlylygy: The project started in April 2019 in Suzhou, China and finished in December 2019.
Iş Akymy: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patentler: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Topar Agzalary: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Surat Awtorlary: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019