China Resources Snow Breweries tarapyndan Nong Li Piwo gaplamasy

China Resources Snow Breweries tarapyndan döredilen Nong Li Piwo gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Platina Baýragy baýragynyň abraýly ýeňijisidir.

PlatinaGaplama· 2025

Nong Li Piwo gaplamasy

dizaýner: China Resources Snow Breweries

Müşderi: China Resources Snow Breweries

Gaplama Kategoriýasynda A' Design Award Platina Baýragy Ýeňijisi

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Reňkler

Dizaýn

Nong Li Piwo gaplamasy hakynda

Nong Li — gadymy Hytaýyň Ýangşao medeniýetinden ylham alnan piwo gaplama dizaýnydyr. Çüýşäniň görnüşi şol irki medeniýetde alkogolly içgi saklamak üçin ulanylan, salamandra balygynyň nagşy bilen bezelen küýze gaby bolan Şuang Er Ni Ýuýa esaslanýar. Gara küýzegärçilik ussatlygy adaty aýna görnüşi bilen utgaşdyrylýar, garaňky reňk bolsa piwony ýagtylykdan we temperatura üýtgemelerinden goraýar. Geometriki nagyşlar wizual özüne çekijilik goşýar we berk tutmagy üpjün edýär. Gapak gadymy hytaý badalga dessurynyň dört ädimini şekillendirýär: datmak, hödürlemek, jogap bermek we öwezini dolmak.

Ykrar etme

A' Design Award Platina Baýragy hakynda

Nong Li Piwo gaplamasy A' Design Award Platina Baýragynyň ýeňijisidir; bu hakykatdanam aýratyn, owadan we şöhratly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Platina ýeňijileri dörediji güýjüň keramatlarydyr, aň-paýhas döredijiliginiň çäklerine güwä bolýar we dizaýnerleriniň deňi-taýy ýok hünärmenligini we alymlygyny görkezýär. Bu dizaýnlaryň eýýamyň estetikasyny kesgitleýän, jemgyýetiň abadançylygyna goşant goşýan we sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerini öňe sürýän iň meşhur eserler bolmagy garaşylýar. Nong Li Piwo gaplamasy ýokary kämillik derejesini görkezýär we peýdaly, gymmatly aýratynlyklary bilen dünýäni şübhesiz has gowy ýere öwürýär. Nong Li Piwo gaplamasy isleglerimizi oýarýan, ylham berýän, höweslendirýän, begendirýän we uly şatlyk döredýän A' Design Award Platina Baýragyny gazanan eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Ölçegler we Gaplama: product dimensions, 355 mm x 355 mm x 120 mm
Bellikler: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Önümçilik Tehnologiýasy: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Dizaýn Kynçylygy: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Gözleg: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Ylham: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Taslama Dowamlylygy: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Iş Akymy: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Topar Agzalary: Qiguang Li, Celine Zhou, Yan Yang