Leng Chen tarapyndan Hou Juice Şire Gaplamasy

Leng Chen tarapyndan döredilen Hou Juice Şire Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2020

Hou Juice Şire Gaplamasy

dizaýner: Leng Chen

Müşderi: Pagoda

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Reňkler

Dizaýn

Hou Juice Şire Gaplamasy hakynda

Hou Juice täze şire brendi üçin gaplama dizaýnydyr. Çüýşäniň diametri 45 millimetr, beýikligi bolsa 165 millimetrdir. Plastik çüýşe dürdäne öwüşginli plýonka bilen örtülip, buzly (frost) bezeg we ýörite reňkli çap bilen tamamlanýar. Maýmyn suratlary esasy wizual temany emele getirýär we her miwe tagamy üçin aýratyn hekaýa çekilýär. Maýmyn esasy miwe kompaniýasynyň nyşany bolup, hytaý medeniýetinde janlylygyň alamatydyr. Dizaýnyň maksady tebigaty, terligi we hili beýan etmek hem-de saglygyna üns berýän alyjylaryň arasynda ynam döretmekdir.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Hou Juice Şire Gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Hou Juice Şire Gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Hou Juice Şire Gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Ölçegler we Gaplama: Diameter 45mm x Height 165mm
Bellikler: juice, packaging, branding, drink, beverages，
Önümçilik Tehnologiýasy: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Dizaýn Kynçylygy: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Gözleg: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Ylham: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Taslama Dowamlylygy: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Iş Akymy: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Topar Agzalary: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Surat Awtorlary: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.