Antonia Skaraki tarapyndan Avgoulakia Satyş toplumy

Antonia Skaraki tarapyndan döredilen Avgoulakia Satyş toplumy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2021

Avgoulakia Satyş toplumy

dizaýner: Antonia Skaraki

Müşderi: Zouras Farm

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Avgoulakia Satyş toplumy hakynda

Ilki towuk ýa-da ýumurtga peýda boldymy? Bu adatça jogap berilmeli ilkinji sorag, ýöne bu ýagdaýda başga-da bir sorag bardy. Klassik önümi garaşylmadyk we üýtgeşik görnüşde dadyp görmek isleseňiz, size näme gerek? Her şeyden ozal, tapawutlanyp bilýän garaşylmadyk görkeziş. Avgoulakia brendi üçin döredilmeli zat edil şu boldy - brendiň üýtgeşikligini häzirki zaman, başgaça we oýunly görnüşde ýetirip bilýän döredijilikli konsepsiýa arkaly.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Avgoulakia Satyş toplumy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Avgoulakia Satyş toplumy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Avgoulakia Satyş toplumy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Ölçegler we Gaplama: kit: paper, 479 x 1157 (mm)
Bellikler: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Önümçilik Tehnologiýasy: Paper. Environmentally friendly.
Dizaýn Kynçylygy: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Gözleg: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Ylham: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Taslama Dowamlylygy: The project began in 2018 and finished in 2019 in Athens, Greece.
Iş Akymy: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Topar Agzalary: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Surat Awtorlary: A.S. Advertising, 2019