Gary Lawson tarapyndan Wilsons Esasy Funksiýa: It Iýmiti Gaplamasy

Gary Lawson tarapyndan döredilen Wilsons Esasy Funksiýa: It Iýmiti Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2020

Wilsons Esasy Funksiýa: It Iýmiti Gaplamasy

dizaýner: Gary Lawson

Müşderi: Lawson Design

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Garaşma sanawyna goşulyň Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Wilsons Esasy Funksiýa: It Iýmiti Gaplamasy hakynda

Kitap Teksti: Wilsons sowuk basylan it iýmiti üçin niýetlenen gaplama dizaýnydyr. Aralyk üç önümi öz içine alýar, olaryň her biri 2,5 kg we 10 kg agramly haltalarda hödürlenýär. Britan adalarynyň landşaftlarynyň şekilleri her haltanyň daşyny gurşap alýar we her önümiň öz ady hem-de reňk palitrasy bar. Haltalar, ak reňkli suw esasly syýanyň doly gatlagynyň üstünden fleksografiýa usuly bilen CMYK reňkinde çap edilýär, soňra bolsa aç-açan gorag lak bilen tamamlanýar. Ýeňil folga haltalar, gaýtadan ýapylýan zip ýapgyçlary bilen agyr kagyz haltalaryň ýerini tutup, iýmitiň has uzak wagtlap täzeligini saklamagyna kömek edýär we galyndylary azaltmaga ýardam berýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Wilsons Esasy Funksiýa: It Iýmiti Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Wilsons Esasy Funksiýa: It Iýmiti Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Wilsons Esasy Funksiýa: It Iýmiti Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Ölçegler we Gaplama: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Bellikler: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Önümçilik Tehnologiýasy: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Dizaýn Kynçylygy: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Gözleg: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Ylham: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Taslama Dowamlylygy: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Iş Akymy: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Surat Awtorlary: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson