Xiaomi tarapyndan India Packaging Önüm Gaby

Xiaomi tarapyndan döredilen India Packaging Önüm Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2020

India Packaging Önüm Gaby

dizaýner: Xiaomi

Müşderi: Xiaomi

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

India Packaging Önüm Gaby hakynda

India Packaging – Hindistan bazarynda satylýan sarp ediji elektronika önümleri üçin döredilen gaplama ulgamydyr. Dizaýn görüş täsirini güýçlendirmek we esasy marka reňkini şöhlelendirmek üçin biri-birine garşy goýlan mämişi we gara reňk sazlaşygyny ulanýar. Her gutynyň bellenilen ýerinde marka şahsyýeti ýerleşdirilýär, şeýlelik bilen dürli kategoriýalardaky we ölçeglerdäki önümlerde şol bir stil saklanýar. Öň tarapdaky düşnükli gurluş önümiň esasy maglumatyny, şygaryny we esasy satuw nokatlaryny hödürleýär. Her guty kagyzdan ýasalyp, kesilýär hem-de görnüşe bükülýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

India Packaging Önüm Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. India Packaging Önüm Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. India Packaging Önüm Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Ölçegler we Gaplama: dimension height 30-120, Length 50-95, width 32-50mm
Bellikler: electronic, orange, colorful, technology
Önümçilik Tehnologiýasy: material: Paper Structure: paper die cut and fold to box.
Dizaýn Kynçylygy: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Gözleg: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Ylham: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Taslama Dowamlylygy: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Iş Akymy: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patentler: Copyrights belong to Xiaomi, 2019
Topar Agzalary: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Surat Awtorlary: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge