Wen Liu and Bo Zheng tarapyndan Lidu Sorghum Baijiu Içgi gaplamasy

Wen Liu and Bo Zheng tarapyndan döredilen Lidu Sorghum Baijiu Içgi gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2020

Lidu Sorghum Baijiu Içgi gaplamasy

dizaýner: Wen Liu and Bo Zheng

Müşderi: Shenzhen Oracle Creative Design Co., Ltd

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

18,031

Tassyklanan Baýrak Ýeňijisi

#89771 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Lidu Sorghum Baijiu Içgi gaplamasy hakynda

Lidu Sorghum Baijiu — hytaý sorgo likýory üçin gaplama dizaýnydyr. Çüýşe ýaşyl reňke boýalan krishtal aýnadan ýasalandyr, çüýşe ýazgysy we boýun ýazgysy köneleşdirilen ýörite kagyzdan taýýarlanandyr. Gapak metal we plastmassanyň sepleşmesinden ybaratdyr, daşky gaplama bolsa altyn we gara nagyşly gara ýörite kagyzdan ýasalandyr. Gaplamanyň ölçegleri: uzynlygy 70 mm, ini 70 mm we beýikligi 260 mm. Görnüşi asyl çüýşe nusgasyna esaslanýar we häzirki zaman minimalist stiline eýerýär. Ýönekeýleşdirilen materiallar galyndylary azaldýar we ýaş sarp edijileriň zowkuna laýyk gelýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Lidu Sorghum Baijiu Içgi gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Lidu Sorghum Baijiu Içgi gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Lidu Sorghum Baijiu Içgi gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Ölçegler we Gaplama: The packaging size is 70mm in length, 70mm in width and 260mm.
Bellikler: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Önümçilik Tehnologiýasy: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Dizaýn Kynçylygy: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Gözleg: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Ylham: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Taslama Dowamlylygy: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Iş Akymy: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Topar Agzalary: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Surat Awtorlary: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018