Wen Liu and Kaichen Xie tarapyndan Akimbo Coffee Beer Içgi Gaplamasy

Wen Liu and Kaichen Xie tarapyndan döredilen Akimbo Coffee Beer Içgi Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2020

Akimbo Coffee Beer Içgi Gaplamasy

dizaýner: Wen Liu and Kaichen Xie

Müşderi: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Akimbo Coffee Beer Içgi Gaplamasy hakynda

Akimbo Coffee Beer, kofe markasy bilen piwo zawodynyň arasyndaky hyzmatdaşlyk esasynda döredilen iki sany kustar kofeli piwo üçin niýetlenen gaplama dizaýnydyr. Piwolar alýumin gutularda satylýar, daşky gutynyň ölçegleri bolsa 115 millimetr uzynlykda, 66 millimetr giňlikde we 66 millimetr beýiklikdedir. Elde çekilen illýustrasiýa we retro stildäki elde ýazylan şrift gutulara rahat we ferahladyjy häsiýet berýär. Illýustrasiýada iki markanyň hem maskotlary deňiz kenarynda serfing edip görkezilýär. Dizaýn ýaş sarp edijilere gönükdirilen bolup, içgi düzüminde alkogolyň bardygyny aýdyň görkezýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Akimbo Coffee Beer Içgi Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Akimbo Coffee Beer Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Akimbo Coffee Beer Içgi Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Ölçegler we Gaplama: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Bellikler: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Önümçilik Tehnologiýasy: The material of the packaging is an aluminum can.
Dizaýn Kynçylygy: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Gözleg: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Ylham: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Taslama Dowamlylygy: The project started in September 2018 and finished in October 2018 Shenzhen.
Iş Akymy: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Topar Agzalary: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Surat Awtorlary: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018