Roberto Terrinoni tarapyndan East Side Italýan Senet Piwo

Roberto Terrinoni tarapyndan döredilen East Side Italýan Senet Piwo dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2020

East Side Italýan Senet Piwo

dizaýner: Roberto Terrinoni

Müşderi: Roberto Terrinoni

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#88185 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

East Side Italýan Senet Piwo hakynda

Italiýanyň merkezindäki kiçijik şäherçede bir senet piwo, her piwo hekaýasy bar, her bir hekaýa öz ýazgysynda aýdylýar. Kollaage usuly owadan we köptaraply bolmak bilen birlikde, önümiň şahsyýetini görkezýän käbir wizual elementleri, adyň manysyna salgylanmak, piwo tipologiýasyna we düzümine girizmäge mümkinçilik berýär. Korporatiw şahsyýeti aňladýan logotip dizaýny, ýönekeý görnüşe esaslanýar. Bu şekil, bellikleriň çyzgylarynda we reňkli we geraldiki aýratynlaşdyrma ulanyp, her piwo nyşany ulgamynda köpeldildi.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

East Side Italýan Senet Piwo A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. East Side Italýan Senet Piwo uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. East Side Italýan Senet Piwo zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Ölçegler we Gaplama: 8,5x9 cm
Bellikler: beer, collage, packaging, label, italy,
Önümçilik Tehnologiýasy: Paper, off-set print, screen printing polishing
Dizaýn Kynçylygy: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Gözleg: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Ylham: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Taslama Dowamlylygy: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Iş Akymy: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Surat Awtorlary: video by east side brewing