Mateus Matos Montenegro tarapyndan döredilen EXP Brasil Brand Marka Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2020

EXP Brasil Brand Marka Dizaýny

dizaýner: Mateus Matos Montenegro

Müşderi: EXP Brasil

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#87730 üçin Baýrak Ýagdaýyny Barlaň

Hyzmatlary öwreniň Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

EXP Brasil Brand Marka Dizaýny hakynda

“EXP Brasil” markasynyň dizaýny kompaniýalaryň agzybirlik we hyzmatdaşlyk ýörelgelerinden gelýär. Tehnologiýa bilen dizaýnyň arasyndaky garyndyny ofis durmuşynda bolşy ýaly öz taslamalarynda ulanmak. Tipografiýa elementi bu kompaniýanyň birleşmesini we güýjüni görkezýär. X harpy dizaýny berk we birleşdirilen, ýöne gaty ýeňil we tehnologiki. Bu söwda markasy, adamlary we dizaýny birleşdirýän polo positiveitel we otrisatel giňişlikde, tehnologiki, ýeňil we ygtybarly, hünärmen we şahsy birleşdirýän polo positiveitel we otrisatel giňişlikde studiýa durmuşyny aňladýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

EXP Brasil Brand Marka Dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. EXP Brasil Brand Marka Dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. EXP Brasil Brand Marka Dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Ölçegler we Gaplama: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Bellikler: Architecture, brand, logotype, engineering, contruction, design
Önümçilik Tehnologiýasy: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Dizaýn Kynçylygy: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Gözleg: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Ylham: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Taslama Dowamlylygy: The project started February 2018 and ended in January 2019
Iş Akymy: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Topar Agzalary: Mateus Matos Montenegro