Backbone Branding tarapyndan Yan Natural Juice Çüýşe Gaplamak

Backbone Branding tarapyndan döredilen Yan Natural Juice Çüýşe Gaplamak dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Platina Baýragy baýragynyň abraýly ýeňijisidir.

PlatinaGaplama· 2020

Yan Natural Juice Çüýşe Gaplamak

dizaýner: Backbone Branding

Müşderi: Backbone Branding

Gaplama Kategoriýasynda A' Design Award Platina Baýragy Ýeňijisi

201,010

Tassyklanan Baýrak Ýeňijisi

#86906 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Yan Natural Juice Çüýşe Gaplamak hakynda

Çüýşäniň dizaýny tebigatdan we biomimikriýa ýörelgelerinden ylham aldy, esasanam dişlenen alma görnüşi. Bu önümiň içindäki organiki hilini görkezmek üçin göz öňünde tutulypdyr. Bu anatomiýa, biri-biriniň gapdalynda tekjelerde ýa-da transport wagtynda ýerleşdirilende giňişlik tygşytlamaga mümkinçilik berýän goşmaça şekilleri döredýär. Markanyň ady bellikde stilleşdirilen kalligrafiýa bilen ýazylýar. Bu kalligrafiýa, Tebigata baş atýan ýaly inçe otlaryň reňkini we daşky görnüşini oýandyrýar.

Ykrar etme

A' Design Award Platina Baýragy hakynda

Yan Natural Juice Çüýşe Gaplamak A' Design Award Platina Baýragynyň ýeňijisidir; bu hakykatdanam aýratyn, owadan we şöhratly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Platina ýeňijileri dörediji güýjüň keramatlarydyr, aň-paýhas döredijiliginiň çäklerine güwä bolýar we dizaýnerleriniň deňi-taýy ýok hünärmenligini we alymlygyny görkezýär. Bu dizaýnlaryň eýýamyň estetikasyny kesgitleýän, jemgyýetiň abadançylygyna goşant goşýan we sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerini öňe sürýän iň meşhur eserler bolmagy garaşylýar. Yan Natural Juice Çüýşe Gaplamak ýokary kämillik derejesini görkezýär we peýdaly, gymmatly aýratynlyklary bilen dünýäni şübhesiz has gowy ýere öwürýär. Yan Natural Juice Çüýşe Gaplamak isleglerimizi oýarýan, ylham berýän, höweslendirýän, begendirýän we uly şatlyk döredýän A' Design Award Platina Baýragyny gazanan eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Ölçegler we Gaplama: Width 70mm x Depth 85mm x Height 265 mm
Bellikler: natural juice, packaging design, biomimicry, organic,
Önümçilik Tehnologiýasy: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Dizaýn Kynçylygy: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Gözleg: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Ylham: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Taslama Dowamlylygy: January to May 2017 in Yerevan Armenia
Iş Akymy: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Topar Agzalary: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Surat Awtorlary: All photo credits to Backbone Branding