Luigi Mazzei tarapyndan Cervinago Rosso Gaplama Dizaýny Gaplamanyň

Luigi Mazzei tarapyndan döredilen Cervinago Rosso Gaplama Dizaýny Gaplamanyň dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2019 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2019

Cervinago Rosso Gaplama Dizaýny Gaplamanyň

dizaýner: Luigi Mazzei

Müşderi: Azienda Agricola Cerchiara

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

14,003

Tassyklanan Baýrak Ýeňijisi

#81713 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Cervinago Rosso Gaplama Dizaýny Gaplamanyň hakynda

1940-njy ýyllaryň başynda "noir" atly kinematografiki tok tutuldy. Baş gahryman, gara eşik geýip, özüne çekiji we sypaýy garaňky aýal bolup çykdy. Etiketkanyň dizaýny bilen görkezilen şahsyýet, Billy Wilderiň "Iki gezek öwezini dolmak" filminden ylham alýar. Etiketkanyň fonuny we Serwinagonyň ýazuw harplary, çüýşäniň gizlin mazmunyny we garaňky aýalyň pomada ýadyna düşýär. Geografiki önümçilik meýdany beýleki görnüşlerde agdyklyk edýär. Yzky ýazgydaky infografika çüýşäniň esasy aýratynlyklaryny görkezýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Cervinago Rosso Gaplama Dizaýny Gaplamanyň A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Cervinago Rosso Gaplama Dizaýny Gaplamanyň uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Cervinago Rosso Gaplama Dizaýny Gaplamanyň zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Ölçegler we Gaplama: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Bellikler: wine, label, packaging, Packaging design, brand identity, Cervinago
Önümçilik Tehnologiýasy: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Dizaýn Kynçylygy: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Gözleg: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Ylham: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Taslama Dowamlylygy: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Iş Akymy: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Topar Agzalary: Designer: Luigi Mazzei
Surat Awtorlary: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019