Giovanni Murgia tarapyndan The Sands Wine Labels Çakyr Laboratoriýalary

Giovanni Murgia tarapyndan döredilen The Sands Wine Labels Çakyr Laboratoriýalary dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2018 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2018

The Sands Wine Labels Çakyr Laboratoriýalary

dizaýner: Giovanni Murgia

Müşderi: Cantina Li Duni

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

19,745

Tassyklanan Baýrak Ýeňijisi

#67776 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

The Sands Wine Labels Çakyr Laboratoriýalary hakynda

Bu bellikleriň dizaýnyna düşünmek üçin, kompaniýanyň gymmatlyklaryny, bu çakyrlaryň dörän taryhyny we çägini görkezip bilýän çaphana usullary, materiallar we grafiki saýlawlar boýunça gözleg geçirildi. Bu ýazgylaryň düşünjesi çakyrlaryň häsiýetinden başlaýar: gum. Aslynda üzümler kenardan biraz uzaklykda deňiz gumynda ösýär. Bu düşünje, Zen baglarynyň gumundaky dizaýnlary ele almak üçin nagyş usuly bilen ýasaldy. Üç ýazgy bilelikde çakyr önümçiligini görkezýän dizaýny düzýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

The Sands Wine Labels Çakyr Laboratoriýalary A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. The Sands Wine Labels Çakyr Laboratoriýalary uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. The Sands Wine Labels Çakyr Laboratoriýalary jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Ölçegler we Gaplama: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Bellikler: wine, label, packaging, wine label design
Önümçilik Tehnologiýasy: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Dizaýn Kynçylygy: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Gözleg: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Ylham: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Taslama Dowamlylygy: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Iş Akymy: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patentler: No copyrights on this project
Topar Agzalary: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Surat Awtorlary: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver