Jone Aleksiunaite tarapyndan Identity Created by Consumer (ICC) Korporatiw Şahsyýet Ulgamy

Jone Aleksiunaite tarapyndan döredilen Identity Created by Consumer (ICC) Korporatiw Şahsyýet Ulgamy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2013 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2013

Identity Created by Consumer (ICC) Korporatiw Şahsyýet Ulgamy

dizaýner: Jone Aleksiunaite

Müşderi: Vilnius Academy of Arts

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

19,346

Tassyklanan Baýrak Ýeňijisi

#27919 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Identity Created by Consumer (ICC) Korporatiw Şahsyýet Ulgamy hakynda

Sarp Ediji Tarapyndan Döredilen Şahsyýet, häzirki zaman sungat muzeýi üçin işlenip düzülen dinamiki korporatiw şahsyýet ulgamydyr. Ulgam durnukly bölegi we dinamiki bölegi birleşdirýär. Esasy wizual elementler we çap edilen toplum durnukly bölegi emele getirýär. Dinamiki bölek bolsa myhmanlar tarapyndan döredilen maglumatlardan gurulýar. Her bir myhman şahsy nyşan we hereket şekilini döredýär. Bu elementler soňra ýadygärlik sowgatlary, hereket edýän grafikalar we web-saýtda hem-de sanly ekranlarda görkezilýän dinamiki logotip üçin ulanylýar. Wizual materiallar wektor grafikasy we ýazgy edilen wideo arkaly ýerine ýetirilýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Identity Created by Consumer (ICC) Korporatiw Şahsyýet Ulgamy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Identity Created by Consumer (ICC) Korporatiw Şahsyýet Ulgamy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Identity Created by Consumer (ICC) Korporatiw Şahsyýet Ulgamy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Ölçegler we Gaplama: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Bellikler: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Önümçilik Tehnologiýasy: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Dizaýn Kynçylygy: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Gözleg: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Ylham: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Taslama Dowamlylygy: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Iş Akymy: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Topar Agzalary: Student Jone Aleksiunaite
Lecturer Marius Bartkus