Bi Cheng Zhong tarapyndan Lao Huotang Brend Aýratynlygy

Bi Cheng Zhong tarapyndan döredilen Lao Huotang Brend Aýratynlygy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2026

Lao Huotang Brend Aýratynlygy

dizaýner: Bi Cheng Zhong

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Reňkler

Dizaýn

Lao Huotang Brend Aýratynlygy hakynda

Lao Huo Tang — Taýwandaky hot pot restorany üçin döredilen brend aýratynlygydyr. Logotipde bir el bilen saklanýan çoýun gazan görkezilýär we ýokary galýan bug çyzygy haýal gaýnadylmagy aňladýar. Hytaý harplary alaw şekilli çotga çyzyklary bilen çekilip, häzirki zaman tipografiýasy bilen utgaşdyrylýar. Reňk gammasy gaýnag gyzyl, mämişi-gyzyl, kerpiç gyzyl we ýyly bež reňklerini gatlaklaýyn ulanyp, gözi ojakdan saçaga tarap ugrukdyrýar. Logotip we ýazgylar üçin aýdyňlygy artdyrmak maksady bilen ak reňk ulanylýar. Bu brend aýratynlygy şekil ýazgylarda, menýularda, wizit kartlarda we çap edilen materiallarda ulanylýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Lao Huotang Brend Aýratynlygy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Lao Huotang Brend Aýratynlygy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Lao Huotang Brend Aýratynlygy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The logo shows a cast iron pot held by a single hand, symbolizing the artisan's careful control and devotion to slow-cooked broth. Steam rising from the lid evokes simmering charm. The Chinese characters of 'Lao Huo Tang' feature brushstroke flames, reflecting the stove's flicker, paired with modern typography for professionalism and approachability. This cohesive identity spans signage, menus, business cards, and DM materials.
Ölçegler we Gaplama: The project required rebuilding brand identity and spatial perception on an existing operational base. Visual design had to adapt to limitations such as signage not extending to the second floor. Instead, the designer enhanced visibility with strategic color use and lightbox signage. Brand elements were incorporated into placemats, soup ladles, and sauce dishes-transforming every detail into a statement of culinary discernment.
Bellikler: Hot pot, Cantonese soup, cast iron pot, flame, warm color palette, rebranding
Önümçilik Tehnologiýasy: The visual palette centers on red (C34M100Y100K0), representing boiling broth and the passion of craftsmanship. It is complemented by saturated orange-red (C0M73Y92K0), brick red (C34M54Y80K0), and warm beige (C5M32Y18K0), forming a gradient from fire to table. White is used in the logo and typography to enhance clarity and modernity. Applications on red backgrounds, menu covers, and digital media enhance recognizability. Materials include matte foil stamping and spot UV finish, aligning with the brand's 'refined within affordability' philosophy.
Dizaýn Kynçylygy: The main challenge was the site's physical limits and repositioning the brand. With a low storefront ceiling, vertical signage was impossible, so recognizability relied on a vivid red lightbox and precise color system. Simultaneously, the design needed to convey the artisanal, slow-simmered identity within a space historically perceived as a budget hot pot chain, elevating the brand without expanding its physical footprint.
Gözleg: The redesign transforms hot pot dining perception by making flavor layering visually expressive, centering the identity on the cast iron pot and artisan hand. Swirling steam evokes slow simmering, while flame-inspired typography animates 'LAO HUO TaNG.' A palette of boiling red, brick, and warm beige evokes heat from stove to table. The refreshed identity feels 'adorable yet professional,' boosting recognition, social sharing, and establishing a new classic within Taiwanese hot pot culture.
Ylham: In Taiwan's competitive hot pot market, Lao Huo Tang emphasizes 'broth as the protagonist,' rooted in Hong Kong and Macau Cantonese soup traditions. The brand revamp challenges low-cost hot pot stereotypes, highlighting the sincerity of slow cooking. The designer crafted a visual identity that conveys depth and layered flavor, blending tradition with innovation to establish a distinctive, atmospheric presence within Taiwan's hot pot industry.
Taslama Dowamlylygy: The project finished in July 2021 in Taiwan.
Iş Akymy: Following its launch, the brand's refreshed look drew attention from both loyal and new customers. The design was praised as 'adorable yet professional,' memorable, and full of sincerity. Customers noted that every detail-from the red visual theme to the white logo-reflected thoughtful design. The owner shared that many guests photographed and shared the restaurant on social media, commenting that it 'understands both soup and design.' The result: affordable, yet anything but ordinary-truly classic.'
Topar Agzalary: BI-CHENG ZHONG
Surat Awtorlary: Amazing Design