Bojun Tan tarapyndan Agave De Ray Esasy Wezipe: Brend Şahsyýeti

Bojun Tan tarapyndan döredilen Agave De Ray Esasy Wezipe: Brend Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2026

Agave De Ray Esasy Wezipe: Brend Şahsyýeti

dizaýner: Bojun Tan

Müşderi: Agave De Ray

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Reňkler

Dizaýn

Agave De Ray Esasy Wezipe: Brend Şahsyýeti hakynda

Kitap Teksti: Agave De Ray Pekinde ýerleşýän mezkal söwdagäri üçin Oahaka mirasyny şäher myhmansöýerligi bilen birleşdirýän inçeden işlenen brend arhitekturasyny hödürleýär. Taslama düzüm bölekleriniň sak ruhlar hökmünde şahsyýetlendirilýän uýgunlaşýan şahsyýetini ulanyp, oýnawaç illýustrasiýany berk tipografiki ulgam bilen birleşdirýär. El hünäri dokumalaryny ýumşak ýer reňk palitrasy bilen deňagramlaşdyryp, dizaýn butik spirtli içgiler üçin nepis wizual ölçeg döredýär we ata-baba erkliligini häzirki zaman elita diňleýjisi üçin terjime edýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Agave De Ray Esasy Wezipe: Brend Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Agave De Ray Esasy Wezipe: Brend Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Agave De Ray Esasy Wezipe: Brend Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Agave de Ray is a mezcal dealer and bar based in Beijing. The project develops a brand architecture that bridges the raw, ancestral character of oaxacan mezcal production with the speakeasy drinking culture of beijing. Anchored by an adaptive visual identity, the system translates traditional agave-related elements into a family of quirky personified spirits. The overall brand identity aims to establish a new model of high-end boutique spirits within an urban drinking context
Ölçegler we Gaplama: The brand identity is developed as a scalable digital system. Core assets are produced in vector formats (AI, SVG, EPS) and raster outputs (PNG, JPG) for web and print use. A modular 8-column grid grid system and defined clear-space rules ensure consistency across formats. Typography uses Cortese font family with structured hierarchy. Color specifications include RGB, CMYK, and Hex values for cross-media reproduction.
Bellikler: Adaptive Logo, Changing Logos, Catering, Drinks, Mexican, Characters
Önümçilik Tehnologiýasy: To maintain the brand’s Ancestral Grit, I utilized a digital linocut technique to create a high-contrast, tactile aesthetic that mimics traditional woodblock printing. The Adaptive Logo System was engineered for scalability across high-end catering touchpoints, from letterpress coasters on 600gsm cotton stock to copper-foiled bottle labels. The methodology centered on "Visual Governance"–balancing the quirky character illustrations with a rigid, minimalist typographic grid to ensure the brand felt both artisanal and elite.
Dizaýn Kynçylygy: The primary challenge was achieving a fine balance between "playful quirk" and "high-end prestige." Internally, I had to balance the owner’s personal namesake with the historical weight of Oaxacan tradition. Externally, the obstacle was avoiding "craft-kitsch" while maintaining artisanal authenticity for the Beijing luxury market. I overcame this by engineering an adaptive logo system that shifts with the spirit, using a rigid minimalist grid to anchor the fluid, hand-drawn characters.
Gözleg: This visual research analyzed the tension between traditional heritage and a luxury market of young drinking culture. Using comparative analysis and mood mapping, I identified a gap between traditional kitsch and luxury. By studying urban drinking rituals and premium spirit packaging, I developed an adaptive identity system, resulting in a series of motif that humanizes the product while maintaining elite status.
Ylham: Driven by the brand's namesake, the owner, the design personified the agave as a watchful spirit by adding eyes to each element, infusing the identity with a personal, mischievous soul. The research focused on the tension between Oaxacan ancestral grit and Beijing's urban refinement. An adaptive logo system was made to shift with the product line, using a linocut aesthetic and a muted palette to ground the quirky characters in a high end, boutique dealer context.
Taslama Dowamlylygy: The project started in January 2023 and finished in January 2026, and was soft-launched online since 2023.
Iş Akymy: The brand operates through a "living" visual system where the agave spirits adapt to the user’s journey. At a tasting, the interaction begins with tactile, raw-textured invitations, leading to bottles where the "watchful" characters shift based on the specific spirit. This personification creates an emotional dialogue, making the complex heritage of Mezcal approachable yet elite. By balancing playful characters with rigid, premium materials, the design delivers a more memorable, intuitive, and culturally resonant ritual.