Kazuo Fukushima and Haruka Takeuchi tarapyndan Spotlight Toothpaste Packaging Esasy wezipesi: Diş Pastasy Gaby

Kazuo Fukushima and Haruka Takeuchi tarapyndan döredilen Spotlight Toothpaste Packaging Esasy wezipesi: Diş Pastasy Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2026

Spotlight Toothpaste Packaging Esasy wezipesi: Diş Pastasy Gaby

dizaýner: Kazuo Fukushima and Haruka Takeuchi

Müşderi: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Reňkler

Dizaýn

Spotlight Toothpaste Packaging Esasy wezipesi: Diş Pastasy Gaby hakynda

Kitap Teksti: Spotlight diş pastasynyň gaby dizaýny bolup, aklamak täsirliligini görüş tejribesine öwürýär. Adaty ak şekillere bil baglamagyň ýerine, dizaýn fermentleriň işjeňleşmegini we jemlenen aklamak öndürijiligini beýan etmek üçin ýagtylygy metafora hökmünde ulanýar. Şöhle saçýan tegelek grafika we holografik üst effektleri çuňluk hem-de takyklyk döredip, funksional artykmaçlyklaryň ilkinji nazarda kabul edilmegine mümkinçilik berýär. Ulgam ylmy ynamdarlygy tekje görnükliligi bilen deňagramlaşdyrýar, şol bir wagtyň özünde birleşdirilen görüş gurluşy we gözegçilikde saklanýan reňk aksentleri arkaly önüm görnüşleriniň arasynda yzygiderliligi saklaýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Spotlight Toothpaste Packaging Esasy wezipesi: Diş Pastasy Gaby A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Spotlight Toothpaste Packaging Esasy wezipesi: Diş Pastasy Gaby uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Spotlight Toothpaste Packaging Esasy wezipesi: Diş Pastasy Gaby jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
Ölçegler we Gaplama: Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production.
Bellikler: Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
Önümçilik Tehnologiýasy: The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
Dizaýn Kynçylygy: The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
Gözleg: Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market.
Ylham: The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
Taslama Dowamlylygy: The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
Iş Akymy: Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
Topar Agzalary: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN
Surat Awtorlary: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD