Enfonad tarapyndan Shangze Fruit Music Farm Sowgat gutusy

Enfonad tarapyndan döredilen Shangze Fruit Music Farm Sowgat gutusy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2026

Shangze Fruit Music Farm Sowgat gutusy

dizaýner: Enfonad

Müşderi: Datong City Dongtian Mining Co., Ltd.

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#175429 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Shangze Fruit Music Farm Sowgat gutusy hakynda

Shangze Fruit Music Farm — retro kasseta pleýeri görnüşinde ýasalan, pomidorlar üçin niýetlenen sowgat gutusydyr. Grafikalary, reňkleri we gurluşy 1960-njy ýyllardan 1980-nji ýyllara çenli döwrüň wizual stilini ýada salýar. Guty açylanda saz moduly işjeňleşip, nusgawy aýdymdan uýgunlaşdyrylan brend gimnini çalýar. Radiolaryň, tikin maşynlarynyň, kino lentalarynyň we palma ýapragyndan ýelpewaçlaryň tekiz illýustrasiýalary brendiň gahrymany Fanxi bilen bilelikde ulanylýar. Gutynyň içindäki pomidor görnüşli boşluklar miweleri saklaýar we daşamak wagtynda olary goraýar. Ýaş alyjylary özüne çekmek üçin esasy reňk hökmünde mämişi reňk ulanylýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Shangze Fruit Music Farm Sowgat gutusy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Shangze Fruit Music Farm Sowgat gutusy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Shangze Fruit Music Farm Sowgat gutusy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Ölçegler we Gaplama: 4000*3000px
Bellikler: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Önümçilik Tehnologiýasy: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Dizaýn Kynçylygy: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Gözleg: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Ylham: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Taslama Dowamlylygy: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Iş Akymy: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Topar Agzalary: Yifeng Qu,
Hanxiao Wang