Edward Lu tarapyndan Coffee Machine Esasy wizual plakatlar

Edward Lu tarapyndan döredilen Coffee Machine Esasy wizual plakatlar dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2026

Coffee Machine Esasy wizual plakatlar

dizaýner: Edward Lu

Müşderi: Lumine

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Reňkler

Dizaýn

Coffee Machine Esasy wizual plakatlar hakynda

Coffee Machine — kofe taýýarlaýjy enjamlaryň bir topary üçin döredilen esasy wizual plakatlar toplumydyr. Plakatlar kofe enjamlarynyň mahabatynda köp duş gelýän rahat durmuş ýörelgesiniň şekillerinden daşlaşyp, köp ýyllyk mirasa we nemes inženerçiligine üns berýär. Her sahnada yşyk şöhlesi geçmişi häzirki döwür bilen baglanyşdyrýar. Dört önüm tapgyryna dört tema berildi: senagat bölekleri, tehnologik täzelikler, dünýä belli ýerler we inženerçilik gudratlary. Dişli çarhlar, elektron çipler, kiçi göwrümli binagärlik we kosmiki planetalar wizual metaforalar hökmünde ulanylýar. Sahnalar 3D programma üpjünçiliginde gurlup, render edildi.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Coffee Machine Esasy wizual plakatlar A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Coffee Machine Esasy wizual plakatlar uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Coffee Machine Esasy wizual plakatlar jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Ölçegler we Gaplama: The original posters were designed at 3634px x 2045px, 72 dpi.
Bellikler: Graphic Design, Key Visual, Advertisement Design, Poster
Önümçilik Tehnologiýasy: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Dizaýn Kynçylygy: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Gözleg: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Ylham: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Taslama Dowamlylygy: The project started in December 2024 and ended in April 2025.
Iş Akymy: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Topar Agzalary: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian