Tingwei Chang - Bank Sinopac tarapyndan Fountain Of Fortune Esasy Wezipesi: Täze ýyl Gaplamasy

Tingwei Chang - Bank Sinopac tarapyndan döredilen Fountain Of Fortune Esasy Wezipesi: Täze ýyl Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2026

Fountain Of Fortune Esasy Wezipesi: Täze ýyl Gaplamasy

dizaýner: Tingwei Chang - Bank Sinopac

Müşderi: Bank SinoPac

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#174319 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Fountain Of Fortune Esasy Wezipesi: Täze ýyl Gaplamasy hakynda

Kitap Teksti: Bu sowgat toplumy iki gap Bereket Suwuny we interaktiw ykjam gyzyl bukjany öz içine alýan suratly gaplama bilen tapawutlanýar. Dizaýn adaty sowgat bermek dessuryny wizual hekaýa aýtmak, nyşanlaýyn elementler we utgaşdyrylan sanly täsirleşme arkaly täzeden şekillendirýär. Klassyky Täze ýyl şekillerini häzirki zaman interaktiw aýratynlyklary bilen birleşdirip, taslama fiziki we sanly komponentleri bitewi baýramçylyk tejribesiniň çäginde hödürleýär. Adaty nyşanlaryň we sanly täsirleşmäniň utgaşmagy, ornaşan medeni dessurlary şu günki aragatnaşyk usullary bilen baglanyşdyrýan çemeleşmäni şöhlelendirýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Fountain Of Fortune Esasy Wezipesi: Täze ýyl Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Fountain Of Fortune Esasy Wezipesi: Täze ýyl Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Fountain Of Fortune Esasy Wezipesi: Täze ýyl Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Ölçegler we Gaplama: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Bellikler: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Önümçilik Tehnologiýasy: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Dizaýn Kynçylygy: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Gözleg: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Ylham: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Taslama Dowamlylygy: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Iş Akymy: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Topar Agzalary: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Surat Awtorlary: All images by Bank SinoPac.