Du Qingyu and Dong Xiuxiu tarapyndan Piggy Express Brend Personažy Dizaýny

Du Qingyu and Dong Xiuxiu tarapyndan döredilen Piggy Express Brend Personažy Dizaýny dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2026

Piggy Express Brend Personažy Dizaýny

dizaýner: Du Qingyu and Dong Xiuxiu

Müşderi: Piggy Express Creative Design Team

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

9,492

Tassyklanan Baýrak Ýeňijisi

#173387 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Piggy Express Brend Personažy Dizaýny hakynda

Piggy Express, taksi çagyryş hyzmaty üçin döredilen brend personažynyň dizaýnydyr. Bu personaž, brend logotipiniň doňuz nyşanyny dostlukly syýahat ýoldaşyna öwürýär. Ýokary doýgunlykly reňk shemasy wizual görnükliligi 42 göterim artdyrýar, özbaşdak silueti bolsa personažyň ähli mediada tanalmagyny üpjün edýär. Animasiýalar ulanyjylara kupon ulanmak we ugur yzarlamak ýaly işleri ýerine ýetirmekde ýol görkezýär. Personaž otuz tapgyr şekil kämilleşdirmesi arkaly ösdürildi we Hytaý şäherlerinde ýüzden gowrak ulanyjy bilen synagdan geçirildi.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Piggy Express Brend Personažy Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Piggy Express Brend Personažy Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Piggy Express Brend Personažy Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Ölçegler we Gaplama: The sizes depend of the media where it is applied
Bellikler: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Önümçilik Tehnologiýasy: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Dizaýn Kynçylygy: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Gözleg: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Ylham: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Taslama Dowamlylygy: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Iş Akymy: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Topar Agzalary: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Surat Awtorlary: Piggy Express