Liandong Zhang and Xueqian Zhang tarapyndan Su Jiu Dong Po Alkogol Gaplamasy

Liandong Zhang and Xueqian Zhang tarapyndan döredilen Su Jiu Dong Po Alkogol Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2025

Su Jiu Dong Po Alkogol Gaplamasy

dizaýner: Liandong Zhang and Xueqian Zhang

Müşderi: Jiangsu Shuanggou Distillery Co., Ltd

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Su Jiu Dong Po Alkogol Gaplamasy hakynda

Su Jiu Dong Po — şahyr Su Şiniň şygryýetinden we durmuşyndan ylham alnan dört çakyr çüýşesinden ybarat toplum. Her bir çüýşe şahyryň durmuşynyň bir tapgyryny — joşgunly ýaşlykdan başlap, erkin ruhly soňky ýyllaryna çenli — beýan edýär. Çüýşeler aýna-kristal ak materialdan ýasalyp, dar boýunly we doly göwreli, Song dinastiýasynyň farfor gap-gaçlaryny ýatladýan akgynly "meýping" gara erik wazasy görnüşine eýerýär. Daşky ýüzi relýef usulynda oýulyp bezelen bolup, dokumasy derýanyň akymyny ýada salar ýaly ýygydan seýreklige tarap üýtgeýär. Şygryýet keşbi görüş we duýgur tejribä öwrülýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Su Jiu Dong Po Alkogol Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Su Jiu Dong Po Alkogol Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Su Jiu Dong Po Alkogol Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Ölçegler we Gaplama: 300mmX120mmX420mm
Bellikler: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Önümçilik Tehnologiýasy: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Dizaýn Kynçylygy: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Gözleg: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Ylham: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Taslama Dowamlylygy: 2024.5-2025.1 Nanjing, Jiangsu province
Iş Akymy: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Topar Agzalary: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Surat Awtorlary: Jiangsu Shuanggou Distillery Co., Ltd