Mohsen Koofiani tarapyndan Daity Miweli Doňdurma Taýajyk

Mohsen Koofiani tarapyndan döredilen Daity Miweli Doňdurma Taýajyk dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2025

Daity Miweli Doňdurma Taýajyk

dizaýner: Mohsen Koofiani

Müşderi: Zarrin Ghazal Co. - DAITY Ice cream

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

13,599

Tassyklanan Baýrak Ýeňijisi

#170509 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Daity Miweli Doňdurma Taýajyk hakynda

Dizaýn häzirki zaman we janly pop-art stilinde döredildi. Uly, okalýan şrift bilen utgaşdyrylan ýiti, tomus ruhly reňkleriň ulanylyşy bu dizaýnyň esasy aýratynlygydyr we tomaşaçylara maglumatyň çalt ýetirilmegini üpjün edýär. Saýlanan reňkler önümleriň tagamlaryna esaslanýar, çagalar üçin wizual çekijilik, ýetginjekler üçin şatlyk duýgusy döredýär we ulular üçin hil bilen saglygy görkezýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Daity Miweli Doňdurma Taýajyk A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Daity Miweli Doňdurma Taýajyk uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Daity Miweli Doňdurma Taýajyk zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Ölçegler we Gaplama: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Bellikler: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Önümçilik Tehnologiýasy: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Dizaýn Kynçylygy: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Gözleg: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Ylham: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Taslama Dowamlylygy: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Iş Akymy: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Surat Awtorlary: Creator and design Mohsen Koofiani