Chushan Design tarapyndan Kaigua Esasy Funksiýasy: Çaý Halta Gaplamasy

Chushan Design tarapyndan döredilen Kaigua Esasy Funksiýasy: Çaý Halta Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2025

Kaigua Esasy Funksiýasy: Çaý Halta Gaplamasy

dizaýner: Chushan Design

Müşderi: Shenzhen Chushan Design Culture Group Co., Ltd.

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

11,843

Tassyklanan Baýrak Ýeňijisi

#170073 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Kaigua Esasy Funksiýasy: Çaý Halta Gaplamasy hakynda

Kitap Teksti: Kaigua asylýan gulakly çaý haltalary üçin gaplama dizaýnydyr. Daşky gutusy 115 gönükdirilen 120 gönükdirilen 35 millimetr ölçegli ýönekeý gulplanýan gutudyr, bir eliň bilen ulanmak we syýahat üçin niýetlenendir. Öňki tarapynda gülgüne nokat reňki we yssy möhürleme usuly bilen basylan hytaý harplary bar. Tagam we önüm barada maglumatlar ýelmeşdirilýän ýarlyklar arkaly berilýär, bu bolsa çap edilen materiallaryň we gaplama galyndylarynyň möçberini azaldýar. Gutynyň içinde 100 gönükdirilen 120 millimetr ölçegli möhürlenen alýumin folga haltalar çaýyň tazeligini saklaýar. I Ging-iň bäş nyşany bäş dürli çaý tagamyna gabat gelýär, we her haltanyň arka tarapynda degişli düşündiriş çap edilendir.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Kaigua Esasy Funksiýasy: Çaý Halta Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Kaigua Esasy Funksiýasy: Çaý Halta Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Kaigua Esasy Funksiýasy: Çaý Halta Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: "Kai Gua" is an hanging ear tea bag product. The outer box centers on the interactive concept of "open the box, activate luck," reinventing tea rituals through playful divination symbols. Five I Ching symbols with auspicious Eastern meanings correspond to five tea flavors. As hot water meets the bag, tea aroma and "good fortune" are released simultaneously. The character (gua) bridges cultural gaps with its dual pun: "ear-hook" for modern convenience and "divination symbol" for timeless wisdom.
Ölçegler we Gaplama: Considering the ergonomics of single-handed use and the portability for travel, we have set the dimensions of the outer packaging to 115mm*120mm*35mm, ensuring a comfortable grip while being easy to carry. The inner sealed aluminum foil bag is sized at 100mm*120mm, perfectly fitting the outer box, further enhancing the overall convenience and practicality.
Bellikler: Mystical Consumption, I Ching, Tea Leaves, Drip Tea, Eight Trigrams
Önümçilik Tehnologiýasy: This design follows the principle of simplicity and efficiency, using the most basic lockbox as the outer packaging. The front of the box features a vibrant pink special color, complemented by the exquisite hot-stamping process to display the Chinese characters (kaigua) along with a distinctive brand slogan, creating a strong visual impact and brand recognition. To reduce packaging waste and enhance shipping efficiency, we have opted for adhesive stickers to indicate product flavors and information, eliminating unnecessary materials used in traditional printing. The inner packaging uses aluminum foil bags, optimized for both sealing and color, ensuring product freshness while enhancing the overall aesthetic with carefully chosen colors. This overall solution embodies a design philosophy that balances environmental friendliness, simplicity, and efficiency, while addressing both brand image and logistics convenience.
Dizaýn Kynçylygy: The challenge of cultural translation is transforming the abstract wisdom of the 64 hexagrams of the *I Ching* into interactive symbols. We select five representative hexagrams and use packaging design to help consumers easily understand their meanings. By associating tea flavors with the hexagrams and using simple icons, we make the concept intuitive, enhancing user engagement. The innovation of drip tea addresses behavioral inertia, breaking the traditional "slow brewing" habit and making tea drinking fast and easy, in line with modern life.
Gözleg: This study uses a mixed-methods approach, surveying young professionals aged 25-35. It aims to create a tea-drinking experience that combines cultural resonance with practical value, addressing the mismatch between traditional tea and modern office environments. The study also tests the cognitive efficiency of I Ching symbols in consumer settings. The goal is to create a new category of "mystical consumption," increase sales and transaction value, and turn ancient wisdom into daily rituals, promoting cultural heritage while balancing functionality and emotional value in design.
Ylham: "Kai Gua" combines Generation Z's love for astrology with the convenience of drip coffee bags, blending ancient divination with modern life. The name plays on the dual meaning of "ear hook" (efficiency) and "divination symbol" (Eastern philosophy). Tearing open the bag evokes the phrase "activating luck," turning the 64 I Ching symbols into office inspiration. This redesign makes tea drinking both a quick "physical technique" and a "spiritual uplift" through symbolic divination.
Taslama Dowamlylygy: The project was launched in March 2024 in Shenzhen, China, and completed in May 2024.
Iş Akymy: After opening the outer box, randomly take out a sealed aluminum foil bag, carefully observe the hexagram on the front, and refer to the interpretation on the back. While savoring the aroma of the tea, you will seamlessly blend practicality with a sense of ceremony. Each cup of tea is not only a refreshing experience but also a symbolic "cheat code activation" moment, offering you a brand-new tea-drinking experience.
Topar Agzalary: Yin Peng
Mai Jingjing
Wang Kaixin
Surat Awtorlary: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.