David Kantor tarapyndan Marlenka Gaplama

David Kantor tarapyndan döredilen Marlenka Gaplama dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2025

Marlenka Gaplama

dizaýner: David Kantor

Müşderi: Marlenka International s.r.o.

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Marlenka Gaplama hakynda

Marlenka gaplamasynyň täzeden dizaýny arassa, üýtgeşik dizaýna esaslanýar, bu bolsa tekjede güýçli görünmegi we önüm toplumynyň arasyndaky anyk tapawutlanmagy üpjün edýär. Gaplama ulgamy dürli tortlary we bal esasly desertleri ýerleşdirmek üçin niýetlenen bolup, tagamlary, formatlary we ululyklary tapawutlandyrmak üçin gurluşly çemeleşmäni ulanýar. Ýokary hilli wizual estetika önümiň özüne çekijiligini artdyrýar, şol bir wagtyň özünde innowasiýa materiallary we ösen çaphana tehnologiýalary ajaýyp hili kepillendirýär. Kämilleşdirilen dizaýn diňe sarp edijiniň tejribesini ýokarlandyrman, eýsem Marlenka brendiniň şahsyýetini we bazardaky ornuny-da pugtalandyrýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Marlenka Gaplama A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Marlenka Gaplama uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Marlenka Gaplama zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Ölçegler we Gaplama: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Bellikler: marlenka, redesign, packaging,
Önümçilik Tehnologiýasy: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Dizaýn Kynçylygy: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Gözleg: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Ylham: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Taslama Dowamlylygy: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Iş Akymy: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Topar Agzalary: David Kantor
Radek Vysocký
Vojtěch Halamíček
Surat Awtorlary: David Kantor
Petr Vaněk