Du Qingyu and Zhang Jun tarapyndan Joy To Go Gaplama

Du Qingyu and Zhang Jun tarapyndan döredilen Joy To Go Gaplama dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2025

Joy To Go Gaplama

dizaýner: Du Qingyu and Zhang Jun

Müşderi: Joy Studio

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

11,920

Tassyklanan Baýrak Ýeňijisi

#165104 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Joy To Go Gaplama hakynda

Joy To Go çalt nahar ýetiriş gaplamasy Joy atly owadan kiçijik gahryman IP-ni iýmit bilen birleşdirip, gaplama ulgamynyň dowamynda bitewi dizaýn döredýär. Bu oýnawaç elementler diňe güýmenje üçin däl-de, eýsem gaplamanyň açylyş mehanizmini hem görkezýär. Mysal üçin, kellesinde gamburger bolan gahryman gamburger gaplamasynyň üstünde görkezilýär. Has köp gamburger goşundylary diňe ulanyjylar gapagyny açandan soň kem-kemden görünýär. Mundan başga-da, gaplama gaýtadan ulanylyp bilner, sebäbi nagyşlar ýyrtylып, kitap belligi döredilip bilýär, bu bolsa daşky gurşaw barada habardarlygyny ýokarlandyrmaga kömek edýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Joy To Go Gaplama A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Joy To Go Gaplama uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Joy To Go Gaplama jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Ölçegler we Gaplama: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Bellikler: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Önümçilik Tehnologiýasy: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Dizaýn Kynçylygy: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Gözleg: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Ylham: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Taslama Dowamlylygy: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Iş Akymy: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Topar Agzalary: Du Qingyu
Zhang Jun
Surat Awtorlary: Du Qingyu