Yiqi Tang and Zona Yuechen Guan tarapyndan Brown Brothers Limited Edition Esasy Funksiýasy: Şerap Çüýşesiniň Gaplamasy

Yiqi Tang and Zona Yuechen Guan tarapyndan döredilen Brown Brothers Limited Edition Esasy Funksiýasy: Şerap Çüýşesiniň Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2025

Brown Brothers Limited Edition Esasy Funksiýasy: Şerap Çüýşesiniň Gaplamasy

dizaýner: Yiqi Tang and Zona Yuechen Guan

Müşderi: Brown Brothers

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

13,099

Tassyklanan Baýrak Ýeňijisi

#164761 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Brown Brothers Limited Edition Esasy Funksiýasy: Şerap Çüýşesiniň Gaplamasy hakynda

Kitap Teksti: Brown Brothers Limited Edition — miweli köpürjikli moskato şerap üçin döredilen gaplamadyr. Bu topar ertir, ymgyr we ýarygije pursatlaryny alamatlandyrýan üç dürli görnüşi öz içine alýar. Her bir görnüşe ýakymly ysly syýa ulanylýar, şeýlelik bilen saýlanan pursada mahsus ysgalyk açylýar. Ýagty reňkler we janly nagyşlar tropiki tomus baýramçylygyny hem-de gaýtadan duşuşmak pikirini ýatladýar. Çüýşe gaýtadan işlenip bilinýän aýnadan ýasalan standart 750 ml görnüşinde bolup, ýokary hilli we çydamly grafika bilen çap edilendir. Maksat, gaplamany hem görnüş, hem-de ys taýdan özüne çekiji etmekdi.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Brown Brothers Limited Edition Esasy Funksiýasy: Şerap Çüýşesiniň Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Brown Brothers Limited Edition Esasy Funksiýasy: Şerap Çüýşesiniň Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Brown Brothers Limited Edition Esasy Funksiýasy: Şerap Çüýşesiniň Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Ölçegler we Gaplama: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Bellikler: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Önümçilik Tehnologiýasy: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Dizaýn Kynçylygy: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Gözleg: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Ylham: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Taslama Dowamlylygy: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Iş Akymy: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Topar Agzalary: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Surat Awtorlary: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.