Chuan Zhang tarapyndan Hong Lou Meng Dream Ten Içgi gaplamasy

Chuan Zhang tarapyndan döredilen Hong Lou Meng Dream Ten Içgi gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2025

Hong Lou Meng Dream Ten Içgi gaplamasy

dizaýner: Chuan Zhang

Müşderi: Chuan Zhang

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Hong Lou Meng Dream Ten Içgi gaplamasy hakynda

Hong Lou Meng Dream Ten - hytaý halkynyň ýörgünli içgisi bolan "baijiu" üçin niýetlenen elit gaplama dizaýnydyr. Çüýşäniň syluetinde "Gyzyl otagyň arzuwy" atly klassiki romanyň wakalarynyň geçýän ýeri bolan Grand View bagynyň üçek şekili şöhlelendirilýär. Çüýşäniň daşyna gatlaklaýyn ýerleşdirilen banan ýapragy nagyşlary bükülen ýubkalary ýatladýar. Çüýşe ýokary hilli keramikadan ýasalyp, hytaý halk senetçiliginiň bir görnüşi bolan kloazon emal işi bilen bezelendir. Bir-birine gapma-garşy reňkler görnüşiň göze görnüklilygini üpjün edýär. Şekil çüýşäni aňsat tutmaga we açmaga mümkinçilik berýär, aýdyň ýazgylar bolsa önüm barada maglumaty görkezýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Hong Lou Meng Dream Ten Içgi gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Hong Lou Meng Dream Ten Içgi gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Hong Lou Meng Dream Ten Içgi gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Ölçegler we Gaplama: 150*300*115mm
Bellikler: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Önümçilik Tehnologiýasy: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Dizaýn Kynçylygy: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Gözleg: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Ylham: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Taslama Dowamlylygy: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Iş Akymy: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Topar Agzalary: Chuan Zhang