Yangchao Wu tarapyndan Colorful Zhangzhou Marka Önüm Gaplamasy

Yangchao Wu tarapyndan döredilen Colorful Zhangzhou Marka Önüm Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2025

Colorful Zhangzhou Marka Önüm Gaplamasy

dizaýner: Yangchao Wu

Müşderi: Yangchao Wu

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

24,550

Tassyklanan Baýrak Ýeňijisi

#164285 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Colorful Zhangzhou Marka Önüm Gaplamasy hakynda

Reňkli Çžançžou şäher brendi üçin döredilen gaplama we identifikasiýa ulgamydyr. Dizaýn wizual identifikasiýa ulgamyny, sowgat gaplamasyny, oflaýn tejribe giňişligini we onlaýn durmuş hyzmat platformasyny öz içine alýar. Ýerli taryhdan, däp-dessurlardan we binagärlik nagyşlaryndan ugur alnyp, gyzyl reňk we nergis güli esasy temalar hökmünde ulanylýar. Aý kökeleri, çaý we ýadygärlik sowgatlary ýaly önümler üçin aýratyn temalar işlenip düzülýär. Her gutynyň ini 260 mm, çuňlugy 260 mm we beýikligi 140 mm. Innowasion gaplama gurluşlary daşamak wagtynda goragy gowulandyrýar we durnukly materiallar ulanylýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Colorful Zhangzhou Marka Önüm Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Colorful Zhangzhou Marka Önüm Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Colorful Zhangzhou Marka Önüm Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Ölçegler we Gaplama: Width 260 mm x Depth 260 mm x Height 140 mm
Bellikler: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Önümçilik Tehnologiýasy: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Dizaýn Kynçylygy: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Gözleg: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Ylham: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Taslama Dowamlylygy: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Iş Akymy: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Topar Agzalary: Chief Designer: Yangchao Wu
Surat Awtorlary: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.