Ying Song Brand Design Shenzhen Co., Ltd tarapyndan döredilen Kweichow Moutai Sanhua Flying Apsaras Baýczýu çakyzy gaplama dizaýny dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2024

Kweichow Moutai Sanhua Flying Apsaras Baýczýu çakyzy gaplama dizaýny

dizaýner: Ying Song Brand Design Shenzhen Co., Ltd

Müşderi: Kweichow Moutai Co.,Ltd.

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Reňkler

Dizaýn

Kweichow Moutai Sanhua Flying Apsaras Baýczýu çakyzy gaplama dizaýny hakynda

Kweichow Moutai Sanhua Flying Apsaras — hytaý baýczýu arragy üçin gaplama dizaýnydyr. Dizaýnda Dunhuan diwar suratlaryndan alnan Uçýan Apsaralar nagşy ulanylýar, bu element brendiň söwda belliginde-de bar. Şekil gadymy hytaý diwar sungatynyň usulynda el bilen çekilip, Dunhuan diwar suratlaryna mahsus bolan açyk sary reňkli fonda ýerleşdirilendir. Guty sag tarapdan açylýar we içindäki çüýşäni iki gatly bulut şekilli bezegler gurşap alýar. Çüýşe ýokarsyndaky metal gapakdan açylýar. Guty kagyzdan, çüýşe bolsa keramika we metaldan ýasalandyr.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Kweichow Moutai Sanhua Flying Apsaras Baýczýu çakyzy gaplama dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Kweichow Moutai Sanhua Flying Apsaras Baýczýu çakyzy gaplama dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Kweichow Moutai Sanhua Flying Apsaras Baýczýu çakyzy gaplama dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Ölçegler we Gaplama: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Bellikler: Chinese Baijiu packaging, packaging design
Önümçilik Tehnologiýasy: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Dizaýn Kynçylygy: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Gözleg: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Ylham: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Taslama Dowamlylygy: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Iş Akymy: The box is opened from the right side, and the bottle is opened from the top metal cap
Topar Agzalary: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Surat Awtorlary: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen