Tomohiro Kaji tarapyndan Dotline Korporatiw Şahsyýet

Tomohiro Kaji tarapyndan döredilen Dotline Korporatiw Şahsyýet dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGrafika· 2024

Dotline Korporatiw Şahsyýet

dizaýner: Tomohiro Kaji

Müşderi: Dotline Co., Ltd.

Grafika Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

702,717

Tassyklanan Baýrak Ýeňijisi

#160477 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Dotline Korporatiw Şahsyýet hakynda

Bu şahsyýet ulgamy giňişleýin biznes düzümini we kompaniýanyň garaýşyny döretmekden başlandy — Social Heroes (Sosial Gahrymanlar) — kompaniýanyň garaýşyny onuň müşderilerine, işgärlerine we dalaşgärlerine, şeýle hem pudak bilen baglanyşykly ähli adamlara ylham bermek üçin. Dotline biriniň gündelik durmuşynda kömek üçin gelýän ähli işgärleri gahryman hökmünde görýär. Logotip harplardan döredilen, plaşyny yzyna zyňyp öňe hereket edýän gahrymanyň grafiki nyşany bolup, "dots" (nokatlar) sözünden D + "line" (setir) sözünden L emele gelýär. Dotline 7 biznes kategoriýasyny hödürleýändigi üçin, logotipler her biznes kategoriýasyny şöhlelendirýän 7 reňkli reňk ulgamynda gelýär we asyl marka şrifti bilen ýazylýar.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Dotline Korporatiw Şahsyýet A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Dotline Korporatiw Şahsyýet deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Dotline Korporatiw Şahsyýet güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Ölçegler we Gaplama: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Bellikler: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Önümçilik Tehnologiýasy: Grid system with the golden section, over ray,
multiplication
Dizaýn Kynçylygy: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Gözleg: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Ylham: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Taslama Dowamlylygy: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.