Kazuo Fukushima and Haruka Takeuchi tarapyndan Chilled Milk Carton Karton

Kazuo Fukushima and Haruka Takeuchi tarapyndan döredilen Chilled Milk Carton Karton dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2024

Chilled Milk Carton Karton

dizaýner: Kazuo Fukushima and Haruka Takeuchi

Müşderi: Meiji China Investment Co.,Ltd.

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#159694 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Chilled Milk Carton Karton hakynda

Hytaýyň ýokary derejeli süýt bazarynda bäsleşmek üçin, 30-50 ýaş aralygyndaky aýal-gyzlary nyşana alýan özboluşly tehnologiýa arkaly döredilen premium süýt, baý tagam üçin 100 göterim çig süýdi iýmit maddalaryny saklaýan konsentralaşdyryş tehnologiýasy bilen utgaşdyrýar. Taslama innowasiýany we ýapon hilini lýuks tagam bilen birleşdirip, süýt gaplamasynyň keşbini täzeden kesgitleýär. Gaplamanyň melewşe reňki asyllylygy aňladýar, ak we altyn reňkler bilen nepisligi we hili artdyrylýar, bu bolsa dizaýny aýratyn ýatda galýan edýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Chilled Milk Carton Karton A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Chilled Milk Carton Karton uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Chilled Milk Carton Karton zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Ölçegler we Gaplama: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Bellikler: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Önümçilik Tehnologiýasy: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Dizaýn Kynçylygy: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Gözleg: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Ylham: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Taslama Dowamlylygy: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Iş Akymy: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentler: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Topar Agzalary: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Surat Awtorlary: Photographer: Zhu Jie