Jonathan Ramirez and Juliana Betancur tarapyndan Lax Brendleşdirme

Jonathan Ramirez and Juliana Betancur tarapyndan döredilen Lax Brendleşdirme dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2024

Lax Brendleşdirme

dizaýner: Jonathan Ramirez and Juliana Betancur

Müşderi: Written and Drawn Studio

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Lax Brendleşdirme hakynda

Müşderi maglumat ýygnaýan we CRM habarlaşma kompaniýasy üçin sanly, häzirki zaman duýgusyna eýe logo döretmeli boldy. Lax ady ChiLax ýa-da ReLax sözlerinden gelip çykýar we ulanyjylara rahatlyk duýgusyny berýär. Tapawutlylyk goşmak üçin, awtomatlaşdyrylan CRM işlerinde köplenç üns berilmeýän müşderi idegini aňladýan ýürek nyşany goşuldy. Maglumatlaryň möhümligini we sanlaşdyryşy aňlatmak üçin pikseller birleşdirildi. Şeýlelikde, esasy elementler birleşdirildi: müşderi söýgüsi üçin ýürek, maglumatlar üçin pikseller we dynç alyş üçin X harpy.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Lax Brendleşdirme A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Lax Brendleşdirme uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Lax Brendleşdirme zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Ölçegler we Gaplama: The sizes depend of the media where it is applied
Bellikler: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Önümçilik Tehnologiýasy: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Dizaýn Kynçylygy: Craft something distinctive that articulates the technology, costumer care and digitalization
Gözleg: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Ylham: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Taslama Dowamlylygy: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Iş Akymy: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Topar Agzalary: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Surat Awtorlary: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango