Li Tiebin tarapyndan döredilen Heu 70th Anniversary Logo we Wizual Şahsyýet Ulgamy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2024

Heu 70th Anniversary Logo we Wizual Şahsyýet Ulgamy

dizaýner: Li Tiebin

Müşderi: Harbin Engineering University

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Reňkler

Dizaýn

Heu 70th Anniversary Logo we Wizual Şahsyýet Ulgamy hakynda

Bu dizaýn mekdebiň 70 ýyllyk ösüş taryhyny üstünlikli görkezýär. Maglumat öwrenmek we kampus gözlegleri arkaly, hekaýanyň akymyny beýan etmek üçin totemleri ulanmak usulyny innowasiýa taýdan ulanýar. Ol mekdebiň taryhy medeniýetiniň we ylmy gözleg tehnologiýasynyň elementlerini birleşdirýär. Şekiller simwollara ýönekeýleşdirilýär we habary ýetirmek üçin täzeden gurnalýar. Tolkunly çyzyklary bilen birleşdirilip, dabaraly 70 logosyny emele getirýär, dizaýn aragatnaşygynda okalmagy güýçlendirýär. Dünýä mekdebiň özboluşly özüne çekijiligini we ajaýyp üstünliklerini hödürleýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Heu 70th Anniversary Logo we Wizual Şahsyýet Ulgamy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Heu 70th Anniversary Logo we Wizual Şahsyýet Ulgamy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Heu 70th Anniversary Logo we Wizual Şahsyýet Ulgamy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Ölçegler we Gaplama: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Bellikler: Logo, Visual Identity, Brand, Anniversary Celebration, University
Önümçilik Tehnologiýasy: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Dizaýn Kynçylygy: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Gözleg: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Ylham: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Taslama Dowamlylygy: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Iş Akymy: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Topar Agzalary: Li Tiebin
Surat Awtorlary: Li Tiebin, 2022.