Zhejiang Gongshang University tarapyndan Taishun City Marka Şahsyýeti

Zhejiang Gongshang University tarapyndan döredilen Taishun City Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2025

Taishun City Marka Şahsyýeti

dizaýner: Zhejiang Gongshang University

Müşderi: Taishun County People's Government

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

14,578

Tassyklanan Baýrak Ýeňijisi

#152814 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Taishun City Marka Şahsyýeti hakynda

Kitap teksti: Taishun City bir şäher üçin döredilen marka şahsyýetidir. Logotip şäheriň adyny emele getirýän çyzyklardan gurlup, döwrebap we minimalist bir nyşan döredýär. Logotipiň içindäki boş meýdan, dürli şäher wizual nyşanlarynyň görkezilip bilinjek açyk giňişlik hökmünde ulanylýar. Nyşan, çyzyk we şekil üýtgetmeleri arkaly uýgunlaşdyrylyp bilner, şeýlelikde köp dürli ulanyşlarda ýatda galyjylygy güýçli bolup galýar. Wektor formatlar logotipiň wizit kartlaryndan başlap açyk meýdan mahabatlaryna çenli islendik ölçegde giňeldilmegine mümkinçilik berýär. Çap edilen marka materiallary üçin gaýtadan işlenip bilinýän we biodegrasiýa ukyply materiallar ulanylýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Taishun City Marka Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Taishun City Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Taishun City Marka Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Ölçegler we Gaplama: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Bellikler: Culture, innovation, sustainability, inclusiveness,City Brand
Önümçilik Tehnologiýasy: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Dizaýn Kynçylygy: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Gözleg: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Ylham: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Taslama Dowamlylygy: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Iş Akymy: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Topar Agzalary: Designer: Kan Zhao
Surat Awtorlary: Designer: Zhao Kan