Andromachi Kakava tarapyndan Smoothies Azyk brendingi

Andromachi Kakava tarapyndan döredilen Smoothies Azyk brendingi dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2024

Smoothies Azyk brendingi

dizaýner: Andromachi Kakava

Müşderi: ABC Design Communication

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#152745 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Smoothies Azyk brendingi hakynda

Wagtyň gysgalýan we hemişe hereket edýän dünýäsinde, Jean Paul Lab smuzileri alty bukjada gyzykly we ajaýyp tagamlar bilen welosipedde gelýär. Welosipedçiler azatlygyň nyşanyna öwrülýär. Olar ähli pasyllarda adaty däl batyrlygy bilen hereket edip, smuzilerdäki gizlin tagam ýaly, durmuşlaryny lezzet bilen doldurýan ýollary açýarlar. Erkin bolmak we lezzetiň ýollary boýunça Jean Paul Lab-yň tagamlarynyň jadyly dünýäsine syýahat etmek wagty geldi.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Smoothies Azyk brendingi A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Smoothies Azyk brendingi uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Smoothies Azyk brendingi jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Ölçegler we Gaplama: Label: Width 110mm x Height 160mm
Bellikler: smoothies, jean paul lab, vintage, packaging
Önümçilik Tehnologiýasy: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Dizaýn Kynçylygy: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Gözleg: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Ylham: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Taslama Dowamlylygy: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Iş Akymy: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Topar Agzalary: George Ziakas
Costas Lakis